17 responded to this post

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 Dan Schawbel said on June 6th, 2007

So are they trying to prove that Oral B can clean up your teeth like it cleans up the yellow pages?

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 donald said on June 6th, 2007

Yeah, I don’t get it. Maybe beacuse I can’t read the small headline. Hmm.

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 Le Chiffre said on June 6th, 2007

Are the letters supposed to be “germs”?

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 Liam said on June 6th, 2007

Ya might want to write a description with this one seeing as you can’t read the type. I don’t get it either.

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 Freddy said on June 6th, 2007

Tagline says: Against Bad Breath

The person in the box is an outcast becuase he/she has such bad breath.

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 Nate said on June 6th, 2007

Freddy if that’s it then it’s not worthy of being on this blog. I’m hoping it’s something else.

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 Me said on June 6th, 2007

If you have to think about the plot for more than 3 seconds… it’s not an effective ad. This is just one of those ads.

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 MeD_ said on June 6th, 2007

i had to think twice to cath the idea…

but i never thought something like clean the yellow pages…!

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 Raph said on June 6th, 2007

bad idea

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 Josh said on June 6th, 2007

Maybe you guys don’t understand this ad.
(Against bad breath not Clean teeth.)

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 Peter Marquardt said on June 7th, 2007

I understood it after a good 10-20 seconds. this would have worked a LOT better if they didn’t just make it a blank box around it but actually made it seem that the other entries shy away/flee.
again… concept good, execution poor

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 thibaud said on June 7th, 2007

UNREADABLE ! so overwhelming that I can’t comment on anything else.

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 Rusty said on June 7th, 2007

I think the title of this page (look at the top of your browser) pretty much sums it up: “Oral Badvertising”.

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 Rufus said on June 11th, 2007

A man (ora a woman) has a so bad breath that even in the yellow pages no one wants stay next with him (or her)?
Is that the key?

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 knut said on June 11th, 2007

i surprised! how can someone not get this ad?

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