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Yeah, I don’t get it. Maybe beacuse I can’t read the small headline. Hmm.
Are the letters supposed to be “germs”?
Ya might want to write a description with this one seeing as you can’t read the type. I don’t get it either.
Tagline says: Against Bad Breath
The person in the box is an outcast becuase he/she has such bad breath.
Freddy if that’s it then it’s not worthy of being on this blog. I’m hoping it’s something else.
If you have to think about the plot for more than 3 seconds… it’s not an effective ad. This is just one of those ads.
i had to think twice to cath the idea…
but i never thought something like clean the yellow pages…!
bad idea
Maybe you guys don’t understand this ad.
(Against bad breath not Clean teeth.)
I understood it after a good 10-20 seconds. this would have worked a LOT better if they didn’t just make it a blank box around it but actually made it seem that the other entries shy away/flee.
again… concept good, execution poor
UNREADABLE ! so overwhelming that I can’t comment on anything else.
I think the title of this page (look at the top of your browser) pretty much sums it up: “Oral Badvertising”.
A man (ora a woman) has a so bad breath that even in the yellow pages no one wants stay next with him (or her)?
Is that the key?
i surprised! how can someone not get this ad?
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So are they trying to prove that Oral B can clean up your teeth like it cleans up the yellow pages?