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    Oral B

    Done by: Leo Burnett, Brazil
    Creative Director: Ruy Lindenberg
    Art Director: Adalberto Santana

    TAGS: Bad Breath, Brazil, Leo Burnett, Mouth Wash, Oral B, Phone Book, Print

    RELATED POSTS: Oral B,

    Posted in Print   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Wednesday, June 6th, 2007 at 6:30 am and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    17 Responses to “Oral B”

    1. Dan Schawbel Says:
      June 6th, 2007 at 7:26 am

      So are they trying to prove that Oral B can clean up your teeth like it cleans up the yellow pages?

    2. donald Says:
      June 6th, 2007 at 9:02 am

      Yeah, I don’t get it. Maybe beacuse I can’t read the small headline. Hmm.

    3. Le Chiffre Says:
      June 6th, 2007 at 9:08 am

      Are the letters supposed to be “germs”?

    4. Liam Says:
      June 6th, 2007 at 9:28 am

      Ya might want to write a description with this one seeing as you can’t read the type. I don’t get it either.

    5. Freddy Says:
      June 6th, 2007 at 9:36 am

      Tagline says: Against Bad Breath

      The person in the box is an outcast becuase he/she has such bad breath.

    6. Nate Says:
      June 6th, 2007 at 9:50 am

      Freddy if that’s it then it’s not worthy of being on this blog. I’m hoping it’s something else.

    7. Me Says:
      June 6th, 2007 at 9:55 am

      If you have to think about the plot for more than 3 seconds… it’s not an effective ad. This is just one of those ads.

    8. MeD_ Says:
      June 6th, 2007 at 2:05 pm

      i had to think twice to cath the idea…

      but i never thought something like clean the yellow pages…!

    9. Raph Says:
      June 6th, 2007 at 4:41 pm

      bad idea

    10. Josh Says:
      June 6th, 2007 at 4:50 pm

      Maybe you guys don’t understand this ad.
      (Against bad breath not Clean teeth.)

    11. Peter Marquardt Says:
      June 7th, 2007 at 5:48 am

      I understood it after a good 10-20 seconds. this would have worked a LOT better if they didn’t just make it a blank box around it but actually made it seem that the other entries shy away/flee.
      again… concept good, execution poor

    12. thibaud Says:
      June 7th, 2007 at 6:49 am

      UNREADABLE ! so overwhelming that I can’t comment on anything else.

    13. Rusty Says:
      June 7th, 2007 at 6:40 pm

      I think the title of this page (look at the top of your browser) pretty much sums it up: “Oral Badvertising”.

    14. Spotanatomy Says:
      June 9th, 2007 at 7:07 am

      via
      http://www.spotanatomy.info/index.php/2007/06/09/oral_b_elenco

    15. Rufus Says:
      June 11th, 2007 at 10:39 am

      A man (ora a woman) has a so bad breath that even in the yellow pages no one wants stay next with him (or her)?
      Is that the key?

    16. The Paragon Muse » Blog Archive » The genius of Outdoor advertising Says:
      June 11th, 2007 at 12:42 pm

      [...] regularly checkout the adgoodness blog for some great advertising inspiration and more often than not the more ingenius solutions are [...]

    17. knut Says:
      June 11th, 2007 at 2:15 pm

      i surprised! how can someone not get this ad?

    Leave a Reply


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