Tide 2x
Grand Prix winner in Cannes for the Press category. I really like it.
Agency: Saatchi & Saatchi, New York.
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
Posted in Print 
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June 20th, 2007 at 5:56 pm
Awesome.
June 20th, 2007 at 9:47 pm
Brilliant.
June 21st, 2007 at 10:58 am
Is this supposed to be carpet cleaner Tide? Because all these images look like stained carpets. Not really clothing fibers. that’s my only issue.
June 21st, 2007 at 11:16 am
Love the concept. Cool execution…. Just wish it was pushed a bit more. Right now it’s the same idea, with just a different outfit in each ad. There’s a way to keep it interesting with a different execution and still get the concept across. On a personal note, I met Leo at a party a while back, not knowing who he was. His friend was really nice but Leo was a bit arrogant… arrogance is trite.
June 24th, 2007 at 10:34 am
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