» Tide 2x advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

Grand Prix winner in Cannes for the Press category. I really like it.

Agency: Saatchi & Saatchi, New York.
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

5 responded to this post

j2 said on June 20th, 2007

Awesome.

zegoma_beach said on June 20th, 2007

Brilliant.

tkraw said on June 21st, 2007

Is this supposed to be carpet cleaner Tide? Because all these images look like stained carpets. Not really clothing fibers. that’s my only issue.

Yulia said on June 21st, 2007

Love the concept. Cool execution…. Just wish it was pushed a bit more. Right now it’s the same idea, with just a different outfit in each ad. There’s a way to keep it interesting with a different execution and still get the concept across. On a personal note, I met Leo at a party a while back, not knowing who he was. His friend was really nice but Leo was a bit arrogant… arrogance is trite.