Heinz Mayo
Agency: Leo Burnett, Belgium.
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Copywriter: Vincent Daenen
Art Director: Guido Goffeau
Photographer: Philippe Lermusiaux
Found at: I Believe In Adv.
Posted in Print 
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July 31st, 2007 at 8:06 am
it tell me to do as prank like waste that good food?
July 31st, 2007 at 9:20 am
That’s just gross. How does that sell the product at all?
July 31st, 2007 at 9:39 am
I hate store-bought mayo, so I’m biased. But that image truly disgusts me.
July 31st, 2007 at 9:55 am
it ruined spaghetti!
July 31st, 2007 at 10:35 pm
That’s gross.
August 1st, 2007 at 7:53 am
This ad is trying to sell mayo…with an image of spaghetti. Do people eat spaghetti with mayo? Whatever the case, there is absolutely no connection at all. This ad leaves the audience thinking…well, nothing. Waste of the advertiser’s money.
August 1st, 2007 at 9:04 am
Awesome! Love it!
Great creative, superb execution.
August 1st, 2007 at 7:28 pm
Belgians will put mayonnaise on anything. But since they invented french fries AND waffles, I can overlook the spaghetti/mayo thing.
August 1st, 2007 at 10:00 pm
ill remember it thats for sure.
August 2nd, 2007 at 12:55 pm
I think it’s a fantastic ad! Everybody else seems disgusted, but I think that’s kind of the point. Personally, I detest mayonnaise. I’ll eat it only when its vile flavor is masked by something else (i.e. tuna fish or if it’s mixed with mustard or some other flavor) And I consider myself a foodie!…oops.
Anyway, back to the ad. I think that it completely accomplishes what it set out to do- get you to see what it’s selling, and get you thinking. Without any flashy words or even a big picture of the product in its normal setting. It’s showing everyone that with the new clean-wipe squeeze bottle, you can squirt it on whatever you want and it comes out all clean and neat just like spaghetti. Kids will think it’s fun, neat freaks will think it’s satisfying, moms and other busy people with children will be thankful for its lack of mess, and I’ll be thankful it’s not on my plate!
August 2nd, 2007 at 2:25 pm
guys, i’m pretty sure it’s not so much about the mayo on spaghetti but a play on the fact that Heinz is mainly all about the ketchup. I saw that and went ‘huh. Heinz makes mayo?
anyway to be fair, the concept is pretty gross. BUT it got my attention.
August 2nd, 2007 at 2:26 pm
wait, scratch that, it’s just about the squeeze bottle.
so again, huh. heinz makes mayo?
and gross.
August 2nd, 2007 at 3:23 pm
for those who didn’t get it, there is no spaghetti in the picture, thats mayo! This is a really creative ad, I love it.
August 3rd, 2007 at 8:27 am
Oh, I got it, Mark. That’s why it disgusts me. Yuck.
But again, I hate store-bought mayo. It’s pus.
August 4th, 2007 at 2:34 am
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September 7th, 2007 at 4:00 am
it’s pretty clever, though there isn’t much concept behind it.
October 3rd, 2007 at 4:34 am
That makes me feel sick!
July 4th, 2008 at 3:36 am
well what can i say, i used to like mayo untill i saw that advert with the puffs. i wonder if it is realy still mayo in the jar or man fat??? my child was most confused when he saw one of those kids on the advert call a bloke mum then the other 1 gave him a kiss. just what is the world coming to??? to display content like that on the telly is just wrong and sick to the men who are strate.
do yourselves a favour and close down your sperm bank of a factory!!!