Playstation 3
Agency: TBWA, Paris.
Creative Director: Erik Vervroegen
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Photographer: Thomas Mangold
Posted in Print 
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July 16th, 2007 at 1:08 pm
Ehh, yet again, Sony is trying too hard…
July 16th, 2007 at 1:37 pm
I see what it is but what does it mean?!
July 16th, 2007 at 2:01 pm
explosive fun, perhaps? looks like the mushroom cloud is forming a clown face.
July 16th, 2007 at 3:10 pm
i’ve said it before and i’ll say it again - sometimes these ads just need a bit of blurb to explain exactly what we are looking at / for…
has the ad been taken out of context? because if its not that easy to understand its not working right?
July 16th, 2007 at 3:47 pm
It could be Sony admitting that the PS3 has been a complete bomb.
July 16th, 2007 at 5:08 pm
Just scary
July 16th, 2007 at 11:23 pm
i would have to agree.
esoteric theartre.
July 17th, 2007 at 6:41 am
Isn’t it a reference to The PS3 having the last laugh? And a very powerful last laugh at that? Just a thought…
July 17th, 2007 at 7:37 am
It’s quite obvious what it means.
Playstation 3 ~ Bombed
Probably not the real meaning, but very ironic none the less.
July 17th, 2007 at 1:07 pm
Scary with fun…
July 17th, 2007 at 1:28 pm
Twisted Metal? Please?
July 17th, 2007 at 1:40 pm
maybe a twisted metal hint?
July 17th, 2007 at 1:42 pm
looks like an underhanded add for an upcoming “Twisted Metal” project …
The clown face is the “mascot” for the Twisted Metal game franchise…
July 17th, 2007 at 1:47 pm
TWISTED METAL!
July 17th, 2007 at 2:53 pm
OMFG TWISTED METAL HOLLY!!!!!!!!!!!!!!
July 17th, 2007 at 3:05 pm
ITS TWISTED METAL………………….
July 17th, 2007 at 3:19 pm
weird. makes me think of hiroshima. not fun. psp is cool but this is kinda tasteless. beautiful phtoshop work. this is a kinda a very french ad though. erik is one talented dude though, must have dropped the ball on this one.
July 17th, 2007 at 6:06 pm
Twisted Metal hint…I’m sure that’s what this is which is awesome! I want a PS3 TM game so bad!
July 17th, 2007 at 6:07 pm
and you people that say the PS3 has bombed are straight idiots…the PS3 is the best system avaliable…As soon as Home, MGS 4, GT5 etc. launch, PS3 sales will boom and everyone will bow down to the king!
July 17th, 2007 at 7:58 pm
So…If I buy this Blu- ray player It will explode someday? Does this have something to do with the holocaust? A ” Final Solution” from Sony at a high price ?
July 18th, 2007 at 1:23 am
best art direction i’ve seen in a long time!
July 18th, 2007 at 1:25 am
PS Erik is Belgian
July 18th, 2007 at 8:28 am
Japan will be thankful for this commercial
Your PS3 do what you saw in Hiroshima. And all from your home 
July 18th, 2007 at 4:37 pm
It’s Twisted Metal for the PS3. Sony can deny it, but in about a month it will be confirmed. Just wait.
http://www.psu.com/node/12142
July 24th, 2007 at 1:25 pm
At least they admit what the Nintendo Wii did to their earnings
July 24th, 2007 at 1:33 pm
diabólico
February 22nd, 2008 at 10:01 pm
this looks nothing like sweet tooth… but i doubt they would skip making a twisted metal on ps3. and ive heard other rumors about a TM game coming to the ps3