Agency: TBWA, Paris.
Creative Director: Erik Vervroegen
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Photographer: Thomas Mangold
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I see what it is but what does it mean?!
explosive fun, perhaps? looks like the mushroom cloud is forming a clown face.
i’ve said it before and i’ll say it again – sometimes these ads just need a bit of blurb to explain exactly what we are looking at / for…
has the ad been taken out of context? because if its not that easy to understand its not working right?
It could be Sony admitting that the PS3 has been a complete bomb.
Just scary
i would have to agree.
esoteric theartre.
Isn’t it a reference to The PS3 having the last laugh? And a very powerful last laugh at that? Just a thought…
It’s quite obvious what it means.
Playstation 3 ~ Bombed
Probably not the real meaning, but very ironic none the less.
Scary with fun… 
Twisted Metal? Please?
maybe a twisted metal hint?
looks like an underhanded add for an upcoming “Twisted Metal” project …
The clown face is the “mascot” for the Twisted Metal game franchise…
TWISTED METAL!
OMFG TWISTED METAL HOLLY!!!!!!!!!!!!!!
ITS TWISTED METAL………………….
weird. makes me think of hiroshima. not fun. psp is cool but this is kinda tasteless. beautiful phtoshop work. this is a kinda a very french ad though. erik is one talented dude though, must have dropped the ball on this one.
Twisted Metal hint…I’m sure that’s what this is which is awesome! I want a PS3 TM game so bad!
and you people that say the PS3 has bombed are straight idiots…the PS3 is the best system avaliable…As soon as Home, MGS 4, GT5 etc. launch, PS3 sales will boom and everyone will bow down to the king!
So…If I buy this Blu- ray player It will explode someday? Does this have something to do with the holocaust? A ” Final Solution” from Sony at a high price ?
best art direction i’ve seen in a long time!
PS Erik is Belgian
Japan will be thankful for this commercial 
Your PS3 do what you saw in Hiroshima. And all from your home
It’s Twisted Metal for the PS3. Sony can deny it, but in about a month it will be confirmed. Just wait.
At least they admit what the Nintendo Wii did to their earnings
diabólico
this looks nothing like sweet tooth… but i doubt they would skip making a twisted metal on ps3. and ive heard other rumors about a TM game coming to the ps3
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Ehh, yet again, Sony is trying too hard…