» BrainTrust advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

Original Illustrators Willing to Work for FREE!

Get your ad here for 30 days, for a ridiculous price.

9 responded to this post

jess said on August 8th, 2007

This just seems too playful for BrainTrust. I love the imagery except for the jigsaw puzzles. I don’t think the puzzle box is even needed…it would work better if “wear a helmet” censored the head trauma instead of the boxes.

Lisa said on August 9th, 2007

I like the idea of this ad, but the graphics for the jigsaw puzzle seem quite fake-looking and don’t quite fit the rest fo the ad. Shame

Bob said on August 9th, 2007

We need a fourth, fifth and sixth execution, each featuring (you guessed it) a jigsaw puzzle.

Jeez, this campaign might be to protect the brain, but it sure doesn’t have legs.

Dam said on August 9th, 2007

Oh man, its a bit too much for me…. Reminds me of pictures from rotten.com

I dont like it… I reckon there are many ways to get this message through and not use something like this….

altman said on August 10th, 2007

GREAT idea,
puzzle box could be better,
show more shape of puzzles can make it more clear

Tom said on September 13th, 2007

This whole site could stand to lose the comments from the peanut gallery. My guess is that half of the people that comment just got their copy of photoshop last week, and now their “Advertising Professionals.”

Li Gardiner said on May 11th, 2008

The basic idea is very effective, but weakened by the childishly literal use of jigsaw puzzle boxes to let us know that these people’s heads have been broken into pieces. We already know that something terrible has happened. Their position and the lighting tell us that more subtly. Jess (above) suggests just using the text to cover their heads, but that’s too impersonal. Family snapshots of each person would do just fine.