9 Responses to “BrainTrust”

1. jess Says:
   August 8th, 2007 at 1:48 pm

   This just seems too playful for BrainTrust. I love the imagery except for the jigsaw puzzles. I don’t think the puzzle box is even needed…it would work better if “wear a helmet” censored the head trauma instead of the boxes.

2. 照顾好你的脑袋 at 火星猴.部落 Says:
   August 9th, 2007 at 1:39 am

   [...] (Image: via) [...]

3. Lisa Says:
   August 9th, 2007 at 6:18 am

   I like the idea of this ad, but the graphics for the jigsaw puzzle seem quite fake-looking and don’t quite fit the rest fo the ad. Shame

4. Bob Says:
   August 9th, 2007 at 8:09 am

   We need a fourth, fifth and sixth execution, each featuring (you guessed it) a jigsaw puzzle.

   Jeez, this campaign might be to protect the brain, but it sure doesn’t have legs.

5. Dam Says:
   August 9th, 2007 at 7:18 pm

   Oh man, its a bit too much for me…. Reminds me of pictures from rotten.com

   I dont like it… I reckon there are many ways to get this message through and not use something like this….

6. altman Says:
   August 10th, 2007 at 2:20 am

   GREAT idea,
   puzzle box could be better,
   show more shape of puzzles can make it more clear

7. Tom Says:
   September 13th, 2007 at 5:36 pm

   This whole site could stand to lose the comments from the peanut gallery. My guess is that half of the people that comment just got their copy of photoshop last week, and now their “Advertising Professionals.”

8. 照顾好你的脑袋 - 火星猴.部落 Says:
   September 21st, 2007 at 7:50 am

   [...] (Image: via) [...]

9. Li Gardiner Says:
   May 11th, 2008 at 12:30 pm

   The basic idea is very effective, but weakened by the childishly literal use of jigsaw puzzle boxes to let us know that these people’s heads have been broken into pieces. We already know that something terrible has happened. Their position and the lighting tell us that more subtly. Jess (above) suggests just using the text to cover their heads, but that’s too impersonal. Family snapshots of each person would do just fine.