Before the Pentastar came the “Medallion” logo, which has also been an on and off part of the Chrysler identity, for the past eighty years. Most recently as a blink-and-you-will-miss-it detail in the last Chrysler logo, which was used mostly as the hood ornament on Chrysler vehicles. And like other automobile companies, Chrysler has adopted the tradition of translating, literally, a physical object as a corporate identity mark and, in this case, it has taken it to monolithic levels.
“The original Pentastar had five triangles which floated independently in a pentagon shape, broken by a five-pointed star in the middle.
The new Pentastar, with some changes by Trevor Creed, Senior Vice President — Design, conveys strength and precision by fusing the ends of the five triangles to enclose the star and complete the pentagon.”
What are your thoughts on this?
Found at: Brand New
I like it. It’s masculine and strong. It’s very American too. It’s simple and if they can own the pentagon star it would be a great tool for branding. The only downside is that it looks like a logo for the US Pentagon and feels a bit military. I can’t imagine a small feminine car with this logo either.