Cycling Australia
“Bicycle accidents on Australian roads have increased dramatically, but what’s more alarming is the severity of head injuries incurred due to the use of inadequate safety helmets. Cycling Australia wanted to promote the importance of using an Australian Standards Approved helmet. The campaign we produced, showing vegetables shaped like brains, presented a pretty convincing argument.”
Agency: DDB, Australia.
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer/typographer: Jason Young
Posted in Print 
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August 22nd, 2007 at 6:53 am
This was good a few years ago when that Rhode Island agency did it for lead poisoning.
August 22nd, 2007 at 12:08 pm
really nice photography!
August 22nd, 2007 at 8:41 pm
i don’t see cycling, i don’t see helmet safety… i think it didn’t hit the mark very convincingly.
August 23rd, 2007 at 2:23 am
you gotta be kiddin me…
this is for helmet savety?
with vegetables that look like brains??
i don’t see ANY connection.
this would have been really fantastic as an “eat-more-vegetables-caus-its-good-for-your-brain-campaign”. WOULD HAVE…
August 24th, 2007 at 8:38 am
Head injuries turn people into vegetables. Makes sense to me.
I am recovering from a pretty bad bike accident in which I was not wearing a helmet, luckily I did not hit my head, but my elbow looks like a smashed tomato.
August 25th, 2007 at 7:52 pm
This is the kind of idea a vegetable brain has.
August 29th, 2007 at 3:04 am
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