Agency: Ogilvy, South Africa.
Creative Director: Gerry Human
Art Director: Robyn Bergmann
Copywriter: Bridget Johnson
Photographer: Clive Stewart
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The first one is rather disturbing for some reason.
Destroying the toy is pretty violent act and atleast to me it is a negative message.
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These are alright, but why wouldn’t they just take the batteries out, rather than destroy the toy?