Ecko Red
Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.
Advertising School: Design Factory International, Germany
Tutor: Michael Hoinkes (He Said She Said)
Creative: Benjamin Busse
Found at: AdsoftheWorld
Posted in Interactive, Outdoor 
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August 23rd, 2007 at 8:50 am
Good concept, but it’ll be a real mess !
August 23rd, 2007 at 3:55 pm
great idea!
August 23rd, 2007 at 4:13 pm
[…] adgoodness: Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that […]
August 23rd, 2007 at 4:24 pm
That’s really great…
…until someone comes along and tags it with a real can because they’re sick of corporate graffiti…
August 23rd, 2007 at 5:14 pm
I love the idea, but I doubt it’ll really work. Most people just walk past ads. More importantly, however: Bluetooth is a pain to set up. Sounds like you’re asking a bit too much of the casual passer-by.
I wish they’d just bolt a classic joystick to the sign, much quicker access and easier to handle.
August 23rd, 2007 at 6:55 pm
Cool idea, but I agree with the above post bluetooth can be a pain in the a## sometimes. I think a working touch pad with a stick similar to those used with pda’s or at the dmv would work best. but I do like the concept.
August 24th, 2007 at 7:54 am
Great idea but….What happens to the work of ‘art’ once your finished? is it stored anywhere or just erased by the next user.
Wouldn’t this then become a potential hot spot for bluetooth phone hackers?
Last but not least, what about profanities being written or created on this board?
August 24th, 2007 at 9:06 am
[…] Posted by Rob Gorrie under Digital Signage , Advertising , Mobile Found via Engadget via Ad Goodness via AdsOfTheWorld […]
August 24th, 2007 at 8:11 pm
Yeah, very good concept. Great job!
August 27th, 2007 at 4:39 am
[…] Source: AdGoodness […]
August 27th, 2007 at 5:00 am
[…] en AdGoodness el blog de Frederik Samuel acerca de esta campaña auspiciada por creada por Marc Ecko el […]
August 27th, 2007 at 9:11 pm
Maad idea!
Bluetooth is a no brainer really, and everybody has it.
We need more interactivity like this, because it is true, people are oblivious to traditional advertising these days.
September 5th, 2007 at 5:43 am
[…] How Much Should You Trust Your Customer? September 5th, 2007 Reading about a new German Marc Ecko campaign made me stop and think about how much companies trust - or distrust - their own potential […]
January 18th, 2008 at 10:42 pm
oh..nice