Ugly Betty
I really like this simple idea for the tv show “Ugly Betty”.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Copywriter: Dave Mygind
Art Director: Debs Gerrard
Photography: Mat Baker












August 26th, 2007 at 11:51 pm
ddd
August 27th, 2007 at 12:21 am
will it be better if cutting two holes to show her eyes
August 27th, 2007 at 6:26 am
[...] Via 27/08/2007Enregistré dans : [...]
August 27th, 2007 at 8:15 am
pretty funny.
August 27th, 2007 at 10:54 am
i like.
August 28th, 2007 at 8:03 am
Nice and I agree with altman too. That’d be great.
August 28th, 2007 at 2:49 pm
i wonder how long it’ll take until someone rips it off…
…like literally rips th bag of, not the idea
August 29th, 2007 at 8:50 am
Simple and genius, in Chile (one of the first countries to watch the show) just scratch the face and mark with pencil to make more credible, great!!!
August 29th, 2007 at 9:00 am
[...] This is a great advertisement for Ugly Betty. I wonder if that paper bag is removable… [...]
August 29th, 2007 at 10:04 pm
altman : if there is 2 eyes appeared the matter would make Betty seems like a suspect… but now the bag made her “too ugly, better cover it”…
August 31st, 2007 at 8:37 pm
Neat idea- but executed for the wrong service or product . The ‘old bag over the head’ is a throw back to the boys in the locker room talking about beauty-challanged girls… (sorry ladies) So this concept ties in better with Dating/ Hair Care Products/Tooth Paste and so on…
Great concept — Wrong execution.
September 6th, 2007 at 11:08 am
Parnell : yes, you are right
she will like a suspect if cutting two holes on the covering bag,
but what is the first idea your get ?
so will it be better if cover it with gauze mask or etc.
September 6th, 2007 at 4:10 pm
Rick Vidallon- you are clueless. this is a great execution for a show called UGLY BETTY. even after you needlessly defined it for us, i’m surprised you don’t get it.
September 21st, 2007 at 6:09 am
[...] Advertising Agency: Saatchi & Saatchi, New Zealand Executive Creative Director: Mike O’Sullivan Creative Group Heads: Rob Beamish, Hilary Badger Copywriter: Dave Mygind Art Director: Debs Gerrard Photography: Mat Baker Image: via [...]
February 26th, 2008 at 4:57 pm
Ugly girl.
Beautiful idea.
(And Rick, you’re wrong).