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I really like this simple idea for the tv show “Ugly Betty”.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Copywriter: Dave Mygind
Art Director: Debs Gerrard
Photography: Mat Baker

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

16 responded to this post

sherry said on August 26th, 2007

ddd

altman said on August 27th, 2007

will it be better if cutting two holes to show her eyes

Mark said on August 27th, 2007

pretty funny.

ssset said on August 27th, 2007

i like.

udonotknowme1 said on August 28th, 2007

Nice and I agree with altman too. That’d be great.

idnA said on August 28th, 2007

i wonder how long it’ll take until someone rips it off…
…like literally rips th bag of, not the idea

Sergio said on August 29th, 2007

Simple and genius, in Chile (one of the first countries to watch the show) just scratch the face and mark with pencil to make more credible, great!!!

Parnell said on August 29th, 2007

altman : if there is 2 eyes appeared the matter would make Betty seems like a suspect… but now the bag made her “too ugly, better cover it”…

Rick Vidallon said on August 31st, 2007

Neat idea- but executed for the wrong service or product . The ‘old bag over the head’ is a throw back to the boys in the locker room talking about beauty-challanged girls… (sorry ladies) So this concept ties in better with Dating/ Hair Care Products/Tooth Paste and so on…
Great concept — Wrong execution.

altman said on September 6th, 2007

Parnell : yes, you are right
she will like a suspect if cutting two holes on the covering bag,

but what is the first idea your get ?

so will it be better if cover it with gauze mask or etc.

Ryan said on September 6th, 2007

Rick Vidallon- you are clueless. this is a great execution for a show called UGLY BETTY. even after you needlessly defined it for us, i’m surprised you don’t get it.

Steve said on February 26th, 2008

Ugly girl.
Beautiful idea.

(And Rick, you’re wrong).

Rick Vidallon said on August 21st, 2009

Ok, ok, ok
After having a year to think about it I will agree with altman and Steve. Yes. I was wrong. Having looked at this again I would agree that this was a great ‘Out of the Box’ concept.