Agency: Saatchi & Saatchi, Frankfurt.
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this is a brave idea, not only for the color of the mail. But, i don’t know how a washer works 
The packaging doesn’t exactly look the most eco friendly either, but I like this idea a lot, very clever
No one would be bothered to do it in this quick and instant age of ours.
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It’s a bit of a college idea and, by having to wash it on it’s own (you wouldn’t put it in with your clothes, would you?) at 20c in your machine, it doesn’t shout ‘environmentally friendly’, in this eco-paroniod age.
Having said that, you can’t argue with the response rate.