Agency: Duval Guillaume, Brussels.
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Christian Loos
Copywriter: Raoul Maris
Photographer: Marcel Veelo
Bob’s right, whatever the ad really is, it’s funny as all get out. The idea of someone making his own airbag is just too good…
I hope that kid is all right now.
I love it.
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Okay, it’s pretty obviously scam (unless penny gum now has the budget to run spread ads).
That said, it made me laugh out loud.
Funny.