Funny, but how is this meant to sell chocolate?

I love it

Funny enough I guess, but they could have cut about a minute off and made it better.

I think this ad is promoting the JOY of eating Cadbury chocolate. It does this by making you feel as happy as the Gorilla is laying that drum beat. I’m a drummer, it definately makes me smile!

Also, I think it works bacause it’s so bizarre — I’ve been sent this youtube video several times via email over the last 2 weeks or so, so in that sense, the Cabury name and brand are getting around, and talked about. When people talk aout Cabury chocolate, they might just go out nd grab some.

love it. this is brilliant. i am a big genesis/phil collins fan though (biased opinion -so going to see the new tour). how the hell does it sell chocolate though? love it though, memorable…. my brain is twisted.

Toss it and turn it as many times as you want. Still there’s the fact of WTF has it to do with the chocolate? Don’t get me wrong, as a video idea it’s refreshing and new but won’t encourage me to buy the chocolate. And that’s a pitty for such a nice clip. Like they say in French: C’est gratuit. The only profit will be made for the director, who can ad an astounding film to his already impressive portfolio. This spot would’ve been more appropriate for a brand like Skittles, for example.

although creative… the €13 million could be instead used to save the gorillas (who are now on the extremely endangered list) and feed half of the starving world. advertising is so obscene sometimes.

well…the idea is about promoting the protection of that kind of species, that are in danger…

You are right Coda, making that ad was on par with the holocaust.

I am ashamed for my part in it, and the subsequent degradation of society that it has caused.
If only i had realized that what we were doing was not just making a funny spot with a drumming Gorilla, and summoning satan to walk the earth again.

Your reaction is so depressing. Enjoy the daily mail. x

I think it is a pretty smart move. Because what we know as advertisers is more than a consumer. This raises new blogs items and populairity on facebook,myspace,etc. People even join groups because the gorilla is so cool. So what does it do? It makes Cadbury a fact and people talk about it. So whats the 31million investment when you get all these other free advertisements for free? It guess it’s all about brand awareness bet if you would ask anyone to name a chocolate brand heaps would say cadbury, just because so many talk about it etc. And yes maybe you could do a campaign for a lot less but i do think it misses it’s goal.