DDB Rebranding
DDB (the advertising agency) has undergone a global rebrand. They got rid of the black circle around the logo, which had a very 90’s like feeling to it. They did keep the circle, but it’s now a “degree” symbol. I like the new logo better than the old one, and think it will work for them.
What are your thoughts on this?
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September 7th, 2007 at 10:37 am
ddb degrees?? ugh
I think the old one is a 100 times better…
September 7th, 2007 at 11:16 am
the second logo is a bit more legible. in the original circle logo, i’m sure the type got tiny when it was placed somewhere small. the original had more character to it. the new one is nice, like the celcius (?) circle it just takes getting used to like a new pair of shoes. i approve.
September 7th, 2007 at 12:42 pm
Neither are very compelling. The first is bland and uninspiring. The second is horsey and bland. Choose your poison.
September 7th, 2007 at 12:45 pm
I can see the need to update, but the new logo seems a bit nonsensical? There’s no intuitive meaning behind the degree mark as it relates to their initials.
I think a refreshed black shape to enclose the initials would have been a possible solution… perhaps a slender rectangle that hugs tighter around the letters.
September 7th, 2007 at 1:32 pm
Not sure about the font choice.
The degrees look like what Trollback did in the CBS channel rebanding.
Look more «now» than the old one.
September 7th, 2007 at 1:39 pm
i tnink both of them are quite smart looking,
but the old one is more impressive for me
September 7th, 2007 at 5:19 pm
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September 7th, 2007 at 5:29 pm
i believe ddb made the right decision on refreshing their identity, but they should’ve went in a different direction with the new one
September 7th, 2007 at 7:50 pm
Like the new one better. The last one is more distinctive, and obviously DDB…even from across the room. But it’s a bit ‘heavy’ with all that solid black. Not over the top crazy about the new one but, like Yulia said, it’ll grow on me.
As a sidenote, imagine how much time they spent - how many boardroom meetings it took - to come up with the new look. And it’s a standardish font with a colored degree symbol. Funny that.
September 8th, 2007 at 11:13 am
The new logo is utterly meaningless–at least the old one symbolized the ghost of Bernbach at the core of a global organization. (Or maybe that was just my read.)
What a waste of time, $$$, and talent. Wait, that’s just like almost every assignment there…
September 8th, 2007 at 9:27 pm
I’m liking it, but I don’t think there was too many problems with the old one, except when shown really small.
September 9th, 2007 at 9:59 am
Both are in line with most world wide agencies…boring and bring little to the table visually. I would say by looking at the competition they nailed it!
September 10th, 2007 at 2:53 am
I think the new one has a very 90’s-like feel to it.
September 10th, 2007 at 11:26 am
The new logo is so much better.
I liked it.
September 11th, 2007 at 2:54 pm
they’re both just type with circles. Simple can be good but simple for no reason with a yellow circle in a box… pretty much lacking on the concpetual side if you ask me. To me it says someone who isn’t taking any risks nor is communicating anything about their company. I am sure thats their point since they do a wide variety of communications but… simple and pointlessly simple… I dont care for either.
September 11th, 2007 at 3:20 pm
They’re both mediocre. The first could have been worked with. The second one brings to mind Degrees.
September 12th, 2007 at 5:46 am
So simple it still doesn’t help you figure out what they do.
DDB … a bank? O.O
I know they’re an advertising agency, surely they could have pitched something better than this in-house.
DDB … we do boring?
September 17th, 2007 at 6:27 am
I am not sure I would ask them to redesign “my” logo…
;-D
October 18th, 2007 at 1:21 am
Look similar?
http://jeremywatt.com/2007/09/07/ddbs-new-logo-looks-like-virbºs/
October 18th, 2007 at 1:22 am
my bad.
http://jeremywatt.com/2007/09/07/