13 responded to this post

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 Laurel said on September 29th, 2007

Yass is a city in Australia, btw.

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 David said on September 29th, 2007

Wow. Oops. Someone’s fired.

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 Chris Wilson said on September 29th, 2007

Wonder if it is the Yass, New South Wales in Australia. I would hope there’s not anyone there that naive.

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 riki said on September 29th, 2007

That’s hilarious. The landscape and harsh light looks like NSW

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 pete said on September 29th, 2007

Yeah, as pointed out its a town in country New South Wales, Australia. It still makes me laugh every time i drive down to Canberra.

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 Parnell said on September 30th, 2007

but even if that is “Yass open 6 AM”, that sounds not making sense…. who knows they intended to let us put “M”and “Yass” together by this visual?

and, if they really want to do so, why the sentence not be aligned to the logo?

The only conclusion is : a v.stupid visual solution

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 Dreamigator said on October 1st, 2007

Who is the agency of this ad?

Love ads visit – http://www.ad-dig.com/upcoming.php

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 Martina said on October 1st, 2007

Ehy Freddy thanks for explaining it… I saw it a couple of times, but I didn’t get it… Ops! Maybe I should not admit it in public ;-)

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 Rick Measham said on November 9th, 2007

I think one of the reasons it may not have been obvious to the local McDonald’s or to the sign-writers who painted it is that here in Australia the word is spelled ‘arse’. ‘Ass’ is a donkey or an American ‘arse’.

Cheers!
Rick Measham

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 Matt said on November 10th, 2007

I’ve driven past this sign maybe 10 times, and each time it’s wth a sense of anticipation (there’s not much to eat on that highway) – I never saw the M before… ;-)

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 school said on March 3rd, 2008

my ass lol

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