McDonalds Billboard
Not sure wha the deal is here or what “YASS” means but, this billboard for McDonalds is hillarious. “My Ass Opens at 6am”
Found at: AdLand
Posted in Not so Good, Outdoor 
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September 29th, 2007 at 7:07 pm
Yass is a city in Australia, btw.
September 29th, 2007 at 7:13 pm
Wow. Oops. Someone’s fired.
September 29th, 2007 at 7:26 pm
Wonder if it is the Yass, New South Wales in Australia. I would hope there’s not anyone there that naive.
September 29th, 2007 at 8:53 pm
That’s hilarious. The landscape and harsh light looks like NSW
September 29th, 2007 at 10:18 pm
Yeah, as pointed out its a town in country New South Wales, Australia. It still makes me laugh every time i drive down to Canberra.
September 30th, 2007 at 3:31 pm
but even if that is “Yass open 6 AM”, that sounds not making sense…. who knows they intended to let us put “M”and “Yass” together by this visual?
and, if they really want to do so, why the sentence not be aligned to the logo?
The only conclusion is : a v.stupid visual solution
October 1st, 2007 at 5:01 am
Who is the agency of this ad?
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October 1st, 2007 at 12:10 pm
Ehy Freddy thanks for explaining it… I saw it a couple of times, but I didn’t get it… Ops! Maybe I should not admit it in public
October 4th, 2007 at 2:20 pm
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November 9th, 2007 at 4:56 pm
I think one of the reasons it may not have been obvious to the local McDonald’s or to the sign-writers who painted it is that here in Australia the word is spelled ‘arse’. ‘Ass’ is a donkey or an American ‘arse’.
Cheers!
Rick Measham
November 10th, 2007 at 3:56 pm
I’ve driven past this sign maybe 10 times, and each time it’s wth a sense of anticipation (there’s not much to eat on that highway) - I never saw the M before…
March 3rd, 2008 at 1:50 am
my ass lol