Not sure wha the deal is here or what “YASS” means but, this billboard for McDonalds is hillarious. “My Ass Opens at 6am”
Found at: AdLand
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Wow. Oops. Someone’s fired.
Wonder if it is the Yass, New South Wales in Australia. I would hope there’s not anyone there that naive.
That’s hilarious. The landscape and harsh light looks like NSW
Yeah, as pointed out its a town in country New South Wales, Australia. It still makes me laugh every time i drive down to Canberra.
but even if that is “Yass open 6 AM”, that sounds not making sense…. who knows they intended to let us put “M”and “Yass” together by this visual?
and, if they really want to do so, why the sentence not be aligned to the logo?
The only conclusion is : a v.stupid visual solution
Who is the agency of this ad?
Love ads visit – http://www.ad-dig.com/upcoming.php
Ehy Freddy thanks for explaining it… I saw it a couple of times, but I didn’t get it… Ops! Maybe I should not admit it in public 
I think one of the reasons it may not have been obvious to the local McDonald’s or to the sign-writers who painted it is that here in Australia the word is spelled ‘arse’. ‘Ass’ is a donkey or an American ‘arse’.
Cheers!
Rick Measham
I’ve driven past this sign maybe 10 times, and each time it’s wth a sense of anticipation (there’s not much to eat on that highway) – I never saw the M before…
my ass lol
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Yass is a city in Australia, btw.