New Photoshop Logo
I really don’t know what to say about this logo. At first it looks like some kind of web 2.0 company, and I don’t really understand what it has to do with graphics!
“To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.”
What are your thoughts on this?
Read more at the Adobe Blog.
Posted in Branding 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
September 20th, 2007 at 11:42 am
it’s butt-ugly, looks cheap 2.0.
September 20th, 2007 at 11:43 am
Doesn’t blow me away, but I like it. I don’t think I’ve ever seen that use of a hole in the middle of a talk bubble…obviously eluding to a window to new possibilities in communication.
Logo aside, I really like Adobe’s video presentation of how different people use Photoshop. Again, nothing ground-breaking, but a nice testimonial-style execution.
September 20th, 2007 at 3:53 pm
It’s a hideous beast of a logo. Repulsive. Derivative, uninspiring and outdated.
September 20th, 2007 at 4:50 pm
That logo will date in 2 seconds flat. Boring and pointless… kinda like half the tools they add on with every new release… can’t wait for CS4 extended… it comes with a servant who will run down to the shops and get your coffee while you try to figure out how to make the sky blue!!!
September 20th, 2007 at 7:02 pm
I think it looks like the TM sign is saying something…that turns out to be a hole.
September 21st, 2007 at 1:37 am
You have to see this: http://www.vosbroekema.nl/wp-content/uploads//2007/08/bubble_hell3.jpg to know what I think. It is a collection of logo’s which are quite the same…
September 21st, 2007 at 1:42 am
It’s not very inspiring andI cannot figure out what it conveys.
Regards
September 21st, 2007 at 5:06 am
When I saw this logo,I thought Skype…I think it is mean “P”, Photoshop, but I don’t know where is the advantage in this logo.
September 21st, 2007 at 6:34 am
Something to do with instant messaging… My first impression.
September 21st, 2007 at 8:49 am
Good to see the guy in charge of Quarks recent rebranding found another job.
September 21st, 2007 at 12:50 pm
Just dumb.
September 22nd, 2007 at 12:33 pm
Looks like the ichat icon with a hole in it. Considering the impact Photoshop has on the design industry, you’d think its logo should be transcendent. But its just another 2.0 piece of crap. Sad.
September 22nd, 2007 at 3:12 pm
I thought the same exact thing Zeek.
September 23rd, 2007 at 8:29 am
[...] Via [ AdGoodness ] [...]
September 23rd, 2007 at 7:33 pm
Adobe has really been dropping the ball lately. They’ve been watering down their brand left and right with pointless line extensions (Photoshop regular, premium or extended?). They’ve been haphazardly naming things with initials, a BIG no-no in branding. What the hell is Au? Ff? Id?
Even their interface has been changed to have an odd, klunky, Windows-like feel, even when using a Mac.
K.I.S.S.=Keep It Simple, Stupid.
My theory is this has something to do with the Macromedia merger. Those guys have had crappy branding for a long, long time, and they spread their poison to Adobe. Macromedia were the same guys whose branding mishaps strangled Aldus’ beloved FreeHand, once an industry standard.
Quark has a really big opportunity here to fight back. Adobe and Quark are looking like mid-’90s Microsoft and Apple, respectively.
September 25th, 2007 at 5:45 pm
Just plain bad. The only thing I like is the typeface used for “Photoshop”, but it’s terrible for and Adobe logotype.
September 28th, 2007 at 11:29 am
I hate the fact it’s used for Photoshop.
It looks like the the PBS P-head remixed.
The shape alone it’s quite unique but as a letter it just doesn’t work.
September 28th, 2007 at 3:18 pm
[...] [ AdGoodness ] This entry was posted on Friday, September 28th, 2007 at 4:19 pm and is filed under Advertising. [...]
August 31st, 2009 at 11:10 pm
Just a simple one not that attractive…Do use web 2.0 style but try to make it attractive that’s what can I say to them..cause u r ADOBE…