Not a far departure, very clean
the old one seems very prestigious and more….shall i say monarch-like? seems like more of a crest of honor or something, but the new one looks more like a logo. much more modern and hip in my opinion.
I am dying to know how much was spent on that.
I don’t really follow football, so I must say that I never would have noticed the difference.
i think its an improvement, the new type is really clean and more althletic.
I think simplifying the stars was a good idea, I find the old one a bit “busy”. I bet the shift in the blue is to get better color consistency across the web, print, etc.
The one thing I don’t like is the new typography. I think it’s a bit sterile. I could see moving away from the old “love american style” typography (although I think it works), but I think they went too far the other way. I would have like to have seen a typeface with a little more life or interest in the serifs.
I heard somewhere that the football is meant to more closely resemble the ball on the Super Bowl trophy. Anyway, I like the change, fewer (!) stars and all…
I like the new one,but old one’s type is better.
This logo won’t go into use until the 2008 Draft (that’s why you haven’t seen it yet. While I do like it, I don’t like the fact that angular text was seated inside a rounded shield. Everything looks great until you get to the bottom, then it looks like they just stopped trying.
i like the fact that the stars have more meaning behind them representing the 8 divisions of the nfl
It’s much better, a nice progression. This is a faster, stronger, “running downhill” logo. It’s like comparing today’s bigger, more athletic players with those of an era gone by.
great work…. no comments love the new look.
In light of the NFL really wanting to change its image, perhaps they could have started here. This mark is truly evolutionary, not revolutionary.
this is just a terrible idea. i don’t want to sound like one of those “the new is always bad” people, but this is just bad.
yes the football looks better, but that’s the only redeeming quality other than the possible new reprinting benefits.
the old “logo” had meaning to it, the new one doesn’t. for instance the logo looks like the time when it was created (a very good thing) when the afl and nfl merged creating the modern nfl.
also, the number of stars represented the number of teams, the new stars are just arbitrary and don’t represent anything.
i think it’s just another example of a greedy marketing firm convincing their client to go with a new logo to make some more money.
In response to John’s comment about the stars not representing anything, I would suggest that they represent the 8 divisions — 4 for each conference. If that’s the intention it’s really cool because they’re on either side of the football. Imagine the NFC on the left, AFC on the rtight and that’s the top portion of Lombardi Trophy in the middle.
Nothing arbitrary there.
Agree on the better football icon..the type treatment I’m a bit unsure about. The NFL is supposed to be about heritage, and while the new type communicates a modern feel, it doesn’t communicate heritage. SInce football is pretty much still the game its always been, the old type feels better for it.
But at least they didn’t do something crazy and make it rotate in 3d.
The way the bottom of the letters NFL interacts with the bottom shape of the shield is pretty off balance. Where exactly has the NFL used this?
The change is not veri important ! Clean !
Nice, at first I disliked it but now it’s growing on me, much more appropriate and clean.
This is how you make an unforgettable logo. 
Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
It’s great – it’s bold and fits current design trends, but in a general enough manner that should keep it timeless.
FYI, it’s not scheduled for deployment until next season.