19 responded to this post

 Jeff said on September 18th, 2007

It’s great – it’s bold and fits current design trends, but in a general enough manner that should keep it timeless.

FYI, it’s not scheduled for deployment until next season.

 Chris Wilson said on September 18th, 2007

Not a far departure, very clean

 Andrew said on September 18th, 2007

the old one seems very prestigious and more….shall i say monarch-like? seems like more of a crest of honor or something, but the new one looks more like a logo. much more modern and hip in my opinion.

 Douglas Walker said on September 18th, 2007

I am dying to know how much was spent on that.

I don’t really follow football, so I must say that I never would have noticed the difference.

 jess said on September 18th, 2007

i think its an improvement, the new type is really clean and more althletic.

 Robert said on September 18th, 2007

I think simplifying the stars was a good idea, I find the old one a bit “busy”. I bet the shift in the blue is to get better color consistency across the web, print, etc.

The one thing I don’t like is the new typography. I think it’s a bit sterile. I could see moving away from the old “love american style” typography (although I think it works), but I think they went too far the other way. I would have like to have seen a typeface with a little more life or interest in the serifs.

 Nigel said on September 18th, 2007

I heard somewhere that the football is meant to more closely resemble the ball on the Super Bowl trophy. Anyway, I like the change, fewer (!) stars and all…

 Hajime said on September 19th, 2007

I like the new one,but old one’s type is better.

 Paul said on September 19th, 2007

This logo won’t go into use until the 2008 Draft (that’s why you haven’t seen it yet. While I do like it, I don’t like the fact that angular text was seated inside a rounded shield. Everything looks great until you get to the bottom, then it looks like they just stopped trying.

 murph said on September 19th, 2007

i like the fact that the stars have more meaning behind them representing the 8 divisions of the nfl

 Kirk said on September 19th, 2007

It’s much better, a nice progression. This is a faster, stronger, “running downhill” logo. It’s like comparing today’s bigger, more athletic players with those of an era gone by.

 joseph maguire said on September 19th, 2007

great work…. no comments love the new look.

 sunderwomann said on September 20th, 2007

In light of the NFL really wanting to change its image, perhaps they could have started here. This mark is truly evolutionary, not revolutionary.

 john said on September 20th, 2007

this is just a terrible idea. i don’t want to sound like one of those “the new is always bad” people, but this is just bad.

yes the football looks better, but that’s the only redeeming quality other than the possible new reprinting benefits.

the old “logo” had meaning to it, the new one doesn’t. for instance the logo looks like the time when it was created (a very good thing) when the afl and nfl merged creating the modern nfl.

also, the number of stars represented the number of teams, the new stars are just arbitrary and don’t represent anything.

i think it’s just another example of a greedy marketing firm convincing their client to go with a new logo to make some more money.

 Kirk Littell said on September 20th, 2007

In response to John’s comment about the stars not representing anything, I would suggest that they represent the 8 divisions — 4 for each conference. If that’s the intention it’s really cool because they’re on either side of the football. Imagine the NFC on the left, AFC on the rtight and that’s the top portion of Lombardi Trophy in the middle.

Nothing arbitrary there.

 Stephen Riley said on September 22nd, 2007

Agree on the better football icon..the type treatment I’m a bit unsure about. The NFL is supposed to be about heritage, and while the new type communicates a modern feel, it doesn’t communicate heritage. SInce football is pretty much still the game its always been, the old type feels better for it.
But at least they didn’t do something crazy and make it rotate in 3d.

 Bernie said on September 24th, 2007

The way the bottom of the letters NFL interacts with the bottom shape of the shield is pretty off balance. Where exactly has the NFL used this?

 Référencement said on September 24th, 2007

The change is not veri important ! Clean !

 Mark said on September 28th, 2007

Nice, at first I disliked it but now it’s growing on me, much more appropriate and clean.

This is how you make an unforgettable logo. 🙂

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