Agency: Draft FCB, Malaysia
Creative Director: Yap Pow Hoong
Copywriter / Art Director: Reza Abdullah
Encuentro muy divertida esta pieza.
nice. i feel like its a real attention getter.
Love it, love it, love it… one of those “WHY DIDN’T I THINK OF THAT?!” ideas.
Sorry to be the lone dissenter, but I don’t like these. First, the “maze” thing has been done to death (I’m even guilty of it myself). Second, it doesn’t make sense. Does this stuff prevent bug bites, or simply delay them?
I’m not saying I hate them. Just that they’re not great.
I really dont love it. Why because it feels like a sophmore advertising class idea. Is it effective yes. I just feel like graphically its so hitting you over the head and in a speaking to the largest common denominator sort of way. is that bad? no. It’s just not my taste. Good work, but not something I am in love with. I also think it is a total one off. The fact that your switching up images and mazes well its really a one off campaign at best.
Maybe a simple barrier would have worked better. The maze is distracting, which I guess might be the point, and it does give the impression that a very determined mosquito will eventually work its way through the maze and bite you at the end, anyway, given enough time.
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Love it, especially the lone mosquito hovering around the entrance. Wish I had enough time to check whether the mazes would eventually let the mozzy in or whether they are actually closed.