I don’t get it.. ? And why did they need a copywriter for this? There is none.

I don’t understand this ad at all.

I think their trying for an over reaching idea here. Which I think is… You cant see close up or anywhere without glasses. or its near sighted vision far sighted vision… or maybe its red eyes because its hard to see.

Shit whatever it was they were trying I dont know either. Its iconic, I think it might have been cooler if they did something like a detailed map or arena like this but the words just keep blurring out so you cant read them… and then it said sears optical because your only short sighting yourself or something like that.

The premise is simple. Every seat in the house is a good seat where you can see the game with Sears glasses. Obviously its a flawed premise, because balcony seats with glasses will still be worse than front row seats with glasses. But I see what they were getting at. Not a great idea, but not a horrible one.

Hey Coda, don’t be an idiot. Just because an ad doesn’t have copy doesn’t mean a writer isn’t needed. Writers are fully capable of coming up with visual ideas. Writers don’t just write the body copy. Get with the times already.

Here’s the Copy…

“Make every row the front row.”

then its makes sense.