11 Responses to “Sears Optical”

1. coda Says:
   September 13th, 2007 at 2:56 pm

   I don’t get it.. ? And why did they need a copywriter for this? There is none.

2. Parnell Says:
   September 13th, 2007 at 4:18 pm

   the idea may be not bad….but could that images be larger? we don’t need too many spaces in this execution….

3. Michal T Says:
   September 14th, 2007 at 4:23 am

   I don’t understand this ad at all.

4. Till Says:
   September 14th, 2007 at 6:56 am

   @coda

   Guess the copywriter had the idea?

5. joseph maguire Says:
   September 14th, 2007 at 7:50 am

   I think their trying for an over reaching idea here. Which I think is… You cant see close up or anywhere without glasses. or its near sighted vision far sighted vision… or maybe its red eyes because its hard to see.

   Shit whatever it was they were trying I dont know either. Its iconic, I think it might have been cooler if they did something like a detailed map or arena like this but the words just keep blurring out so you cant read them… and then it said sears optical because your only short sighting yourself or something like that.

6. Tim Says:
   September 14th, 2007 at 10:21 am

   OH! I just got it, after reading Joseph’s post:

   The arena has different tiers of seating, red being the best, closest to the action with the best view.

   With glasses from sears optical, every seat in the arena is like front row.

   WAY too conceptual, and doesn’t ring true–so everyone in the arena needs glasses?

7. Christian Says:
   September 14th, 2007 at 1:13 pm

   The premise is simple. Every seat in the house is a good seat where you can see the game with Sears glasses. Obviously its a flawed premise, because balcony seats with glasses will still be worse than front row seats with glasses. But I see what they were getting at. Not a great idea, but not a horrible one.

8. zlxlz Says:
   September 15th, 2007 at 8:22 am

   who cares! it’s great art!

9. Bonzo Says:
   September 17th, 2007 at 10:35 am

   Hey Coda, don’t be an idiot. Just because an ad doesn’t have copy doesn’t mean a writer isn’t needed. Writers are fully capable of coming up with visual ideas. Writers don’t just write the body copy. Get with the times already.

10. Référencement Says:
    September 24th, 2007 at 6:31 pm

    I love it !!!

11. Corwin Says:
    September 25th, 2007 at 5:22 am

    Here’s the Copy…

    “Make every row the front row.”

    then its makes sense.