Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Max Olech
Art Director: Bożena Ślaga
Copywriter: Radek Kotapka
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I have to say I don’t get it. Maybe because I don’t know what “Ariel” is.
Looks like a university project.
Ariel is a washing powder. The message is: ariel makes your cloths so perfectly clean, that it’s usefull to use steril tools afterwards.
Tobias
hey look, sterile clothes hangers! back alley abortion anyone?
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January 12th, 2008 at 3:55 pm
kudabur » Publicidad Ariel mention something about this post....
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seems like a massive waste for overly anal types.