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    Beate Uhse Glasses

    People don’t want to be recognized if they’re shopping at a Sex-Store so the glasses offer a disguise. You know the black beam from magazines or on TV if celebrities don’t want to be recognized or something is censored. With this Give-Away you can’t be recognized in real life too!

    Agency: Scholz & Friends, Berlin
    Creative Directors: Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert
    Art Director: Moritz Unuetzer
    Photographer: Sittig Fahr-Becker

    TAGS: Beate Uhse, Berlin, Direct, Germany, Glasses, Guerilla, Incognito, Scholz & Friends, Sex Shop

    RELATED POSTS: Watchyourdrink.com,  World Health Organization,  

    Posted in Direct, Guerilla   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Sunday, October 28th, 2007 at 11:12 am and is filed under Direct, Guerilla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    6 Responses to “Beate Uhse Glasses”

    1. Baroness Says:
      October 28th, 2007 at 11:20 am

      Not so original, check out this link:

      http://www.mm.be/nl/cotm.php?id=1401&page=3

    2. John Says:
      October 29th, 2007 at 1:59 pm

      Purposefully striding into a sex shop is character building. I often come out of a sex shop with a big bulging bag. It’s nothing to be ashamed of!

    3. pfhmag » links for 2007-10-30 Says:
      October 30th, 2007 at 5:27 pm

      […] » Beate Uhse Glasses advertising/design goodness - advertising and design blog (tags: insolite) […]

    4. K. Says:
      November 3rd, 2007 at 3:47 am

      Is that possible?
      You need 4 (!!) creative directors for a simple idea like that? Don´t they have a little bit more important jobs to do? For example - real jobs for paying clients??

    5. devilsadvocate Says:
      November 5th, 2007 at 11:44 am

      oh and this sex shop is a client of Scholz & Friends?
      Nigga pleeeeeaaase.

    6. Bramme Says:
      November 18th, 2007 at 7:49 am

      The belgium campaign was heaps better and was during this summer. It gave people on festivals to be incognito when: Awaking naked in front of tent. Rubbing the ketchup of your t-shirt… well typed it’s boring so check out: http://www.youtube.com/watch?v=as3rPht0A9o

    Leave a Reply


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