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Beate Uhse Glasses

People donâ€™t want to be recognized if theyâ€™re shopping at a Sex-Store so the glasses offer a disguise. You know the black beam from magazines or on TV if celebrities donâ€™t want to be recognized or something is censored. With this Give-Away you canâ€™t be recognized in real life too!

Agency: Scholz & Friends, Berlin
Creative Directors: Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert
Art Director: Moritz Unuetzer
Photographer: Sittig Fahr-Becker

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

6 responded to this post

Baroness said on October 28th, 2007

Not so original, check out this link:

http://www.mm.be/nl/cotm.php?id=1401&page=3

John said on October 29th, 2007

Purposefully striding into a sex shop is character building. I often come out of a sex shop with a big bulging bag. It’s nothing to be ashamed of!

K. said on November 3rd, 2007

Is that possible?
You need 4 (!!) creative directors for a simple idea like that? DonÂ´t they have a little bit more important jobs to do? For example – real jobs for paying clients??

devilsadvocate said on November 5th, 2007

oh and this sex shop is a client of Scholz & Friends?
Nigga pleeeeeaaase.

Bramme said on November 18th, 2007

The belgium campaign was heaps better and was during this summer. It gave people on festivals to be incognito when: Awaking naked in front of tent. Rubbing the ketchup of your t-shirt… well typed it’s boring so check out: http://www.youtube.com/watch?v=as3rPht0A9o