Beate Uhse Glasses
People don’t want to be recognized if they’re shopping at a Sex-Store so the glasses offer a disguise. You know the black beam from magazines or on TV if celebrities don’t want to be recognized or something is censored. With this Give-Away you can’t be recognized in real life too!
Agency: Scholz & Friends, Berlin
Creative Directors: Julia Schmidt/Constantin Kaloff/James Cruickshank/Bastian Engbert
Art Director: Moritz Unuetzer
Photographer: Sittig Fahr-Becker
Posted in Direct, Guerilla 
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October 28th, 2007 at 11:20 am
Not so original, check out this link:
http://www.mm.be/nl/cotm.php?id=1401&page=3
October 29th, 2007 at 1:59 pm
Purposefully striding into a sex shop is character building. I often come out of a sex shop with a big bulging bag. It’s nothing to be ashamed of!
October 30th, 2007 at 5:27 pm
[…] » Beate Uhse Glasses advertising/design goodness - advertising and design blog (tags: insolite) […]
November 3rd, 2007 at 3:47 am
Is that possible?
You need 4 (!!) creative directors for a simple idea like that? Don´t they have a little bit more important jobs to do? For example - real jobs for paying clients??
November 5th, 2007 at 11:44 am
oh and this sex shop is a client of Scholz & Friends?
Nigga pleeeeeaaase.
November 18th, 2007 at 7:49 am
The belgium campaign was heaps better and was during this summer. It gave people on festivals to be incognito when: Awaking naked in front of tent. Rubbing the ketchup of your t-shirt… well typed it’s boring so check out: http://www.youtube.com/watch?v=as3rPht0A9o