Hate to say it but this has been done three years ago.
Cannes winner!!!
http://cimg2.163.com/tech/2006/5/16/200605161353025f04b.jpg
Sorry.
I have to agree with the other commentators. I may not be as harsh as saying the ad was classless but similar idea has also been done, why repeat? Plus I also wonder if it would actually do UPS some good? Just my 2 cents.
I have to say I think the ad is awesome, even if it IS a reused concept. I love it!
I doubt this is real. I can’t see brand like FedEx ever doing a direct attack ad like this. Seems like agency spec to me.
Shure, this is an ad?
It made a second place at rhino award 2006 http://www.rhino-award.com/voting2006/rhino06sieger.php
Many great other ideas there, enjoy!
as the other comments say….FedEx don’t need to do that…
and..Till..thanks for the link!
And … inside the UPS trucks are more FedEx boxes!!
A baba doll of sorts.
Love it! can i get a Hi Res file so i can print it? or buy a print? Uptowngraphixz@Yahoo.com
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lame.. everyone knows fedex is the better package deliverer they dont have to be classless and say they’re oh so better with a heavy handed tone. This trick was recently done with the dodge car chasing the dodge car one being the police car the other being a street legal red car. I dunno imo 2/5.