FedEx Truck
Agency: BBDO Duesseldorf, Duesseldorf
Chief Creative Officer: Ralf Zilligen
Creative Director: Carsten Bolk
Copywriter: Andreas Walter
Art Director: Jacques Pense
Photographers: Sabine Beaujean/Jacques Pense
Illustrators: Erik Thijssen/www.artbox.nl











October 30th, 2007 at 12:42 pm
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October 30th, 2007 at 12:43 pm
lame.. everyone knows fedex is the better package deliverer they dont have to be classless and say they’re oh so better with a heavy handed tone. This trick was recently done with the dodge car chasing the dodge car one being the police car the other being a street legal red car. I dunno imo 2/5.
October 30th, 2007 at 3:24 pm
Hate to say it but this has been done three years ago.
Cannes winner!!!
http://cimg2.163.com/tech/2006/5/16/200605161353025f04b.jpg
Sorry.
October 30th, 2007 at 11:15 pm
I have to agree with the other commentators. I may not be as harsh as saying the ad was classless but similar idea has also been done, why repeat? Plus I also wonder if it would actually do UPS some good? Just my 2 cents.
October 31st, 2007 at 1:28 am
I have to say I think the ad is awesome, even if it IS a reused concept. I love it!
October 31st, 2007 at 4:50 am
I doubt this is real. I can’t see brand like FedEx ever doing a direct attack ad like this. Seems like agency spec to me.
October 31st, 2007 at 9:03 am
Shure, this is an ad?
It made a second place at rhino award 2006 http://www.rhino-award.com/voting2006/rhino06sieger.php
Many great other ideas there, enjoy!
October 31st, 2007 at 3:30 pm
[...] auf: AdGoodness Agency: BBDO Duesseldorf, Duesseldorf | Chief Creative Officer: Ralf Zilligen | Creative Director: [...]
October 31st, 2007 at 4:27 pm
as the other comments say….FedEx don’t need to do that…
and..Till..thanks for the link!
November 1st, 2007 at 1:14 pm
And … inside the UPS trucks are more FedEx boxes!!
A baba doll of sorts.
November 4th, 2007 at 4:01 am
[...] Via: [...]
December 25th, 2007 at 9:22 pm
Love it! can i get a Hi Res file so i can print it? or buy a print? Uptowngraphixz@Yahoo.com
September 15th, 2009 at 12:04 am
[...] Camión Fedex cargando UPS + Ups, por DHL + DHL dentro de caja Fedex [...]