15 responded to this post

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 joseph maguire said on October 30th, 2007

lame.. everyone knows fedex is the better package deliverer they dont have to be classless and say they’re oh so better with a heavy handed tone. This trick was recently done with the dodge car chasing the dodge car one being the police car the other being a street legal red car. I dunno imo 2/5.

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 S said on October 30th, 2007

Hate to say it but this has been done three years ago.
Cannes winner!!!

http://cimg2.163.com/tech/2006/5/16/200605161353025f04b.jpg

Sorry.

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 Kempton said on October 30th, 2007

I have to agree with the other commentators. I may not be as harsh as saying the ad was classless but similar idea has also been done, why repeat? Plus I also wonder if it would actually do UPS some good? Just my 2 cents.

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 David H. said on October 31st, 2007

I have to say I think the ad is awesome, even if it IS a reused concept. I love it!

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 James R said on October 31st, 2007

I doubt this is real. I can’t see brand like FedEx ever doing a direct attack ad like this. Seems like agency spec to me.

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 Till said on October 31st, 2007

Shure, this is an ad?
It made a second place at rhino award 2006 http://www.rhino-award.com/voting2006/rhino06sieger.php
Many great other ideas there, enjoy!

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 MeD_ said on October 31st, 2007

as the other comments say….FedEx don’t need to do that…

and..Till..thanks for the link!

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 paul said on November 1st, 2007

And … inside the UPS trucks are more FedEx boxes!!

A baba doll of sorts.

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 Harvey said on December 25th, 2007

Love it! can i get a Hi Res file so i can print it? or buy a print? Uptowngraphixz@Yahoo.com

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