22 responded to this post

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 eudigo said on October 29th, 2007

good technique for an 18-year-old. But no creative concept there. I’m sure he got some good bucks for it thou…

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 joseph maguire said on October 29th, 2007

Is there something I am missing. Didn’t the original campaign for the Ipod phone pretty much do the same thing? Why would they have to buy the rights to it if they already owned it and did it. Am I missing something here did this guy do something original? If so I totally appologize for asking but I am confused.

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 Ryan said on October 29th, 2007

I’m excited for this guy, mostly because he actually had a good idea and it’s actually being used.

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 Prescott Perez-Fox said on October 29th, 2007

I too blogged about this. Obviously, we’ve all got a different take on things. Have a read if you’re interested. thanks.

http://www.perezfox.com/2007/10/29/student-made-ad-hits-the-web/

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 GeorgeC said on October 29th, 2007

Sooo much for media arts lab hah

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 EnergonCube said on October 29th, 2007

Just another good example of the consumer influencing control over “their” brands. Whether or not he did anything original is beside the point. What matters is that he DID something and Apple NOTICED. How many brands of “yours” react that way?

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 advertising archive said on October 29th, 2007

Great post, but very poor ad. It’s not creative at all, it’s almost like an infomercial.

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 yulia said on October 29th, 2007

kudos for the 18 year old. now he has the money to buy the 10,000 songs.

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 Mark Forsman said on October 30th, 2007

from my understanding they flew him out to work with media arts lab on this.

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 Karkans said on October 30th, 2007

Maybe its only Apple Viral move? :)

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 manel said on October 31st, 2007

Mika SUCKS!

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 Dave said on October 31st, 2007

Well I’d guess the reason they had to buy it from him is because they didn’t want it to say Mac + PC. Wouldn’t want people to realize there’s another alternative BESIDES apple, would they. I’ll stick with two mouse buttons and a Sansa

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 Anthony said on October 31st, 2007

But no creative concept there. But very poor ad. It’s not creative at all, it’s almost like an infomercial. Guys. Cut the BS. What did you make when you were 18 year old boy? Did you even have this much passion?

Good job, son. Keep it up!

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 Rob Mortimer said on November 2nd, 2007

Not a great ad by any stretch of the imagination. But maybe it was worth sacrificing a better ad for the extra publicity this story has gathered.

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 Brandman said on November 5th, 2007

Yes, the ad itself technically is no good. But remember to look at the big picture.

It’s *brilliant* PR, and that’s why it works. Apple knew that buying this student ad would make waves in the blogosphere, and would further trumpet its brand-consumer relations. Plus, the coincidentally perfect lyrics of the song, and amazing catchiness didn’t hurt either.

Look on iTunes (owned by Apple) at the newfound popularity of CSS’s song “Music Is My Hot Hot Sex.” It actually knocked “Let’s Make Love and Listen to Death From Above” off its perch as most popular song for that band, which was being played all over the place. “Music Is My Hot Hot Sex” is selling ringtones like hotcakes.

The whole is greater than the sum of the parts.

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 Stephen said on November 5th, 2007

I actually feel (sort of) bad for the agency; imagine having Apple as a client and having them tell you to make something a random kid made. For such a beautiful product as the touch too. Owch!

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 Giorgio Falls said on November 29th, 2007

iPod touch Ad – Madonna’s Music check it out!
http://www.youtube.com/watch?v=ZrhW8sYQCjE
Yours Giorgio!

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 Josie said on June 23rd, 2008

Brilliant for a 18 years old teenager. I need to design a ipod touch print ads for my uni assignment, any craetive ideas?

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