Lowes Coasters
I am always a fan of creative coasters, and would like to see more ideas using them. I find myself playing with them every time im at a bar. This is a nice piece and would get someone to interact with. Now if they remember the brand after a night of drinking is a different story!
Agency: BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Associate Creative Directors: Melinda Ward/Kevin Tenglin
Copywriter: Kevin Tenglin
Art Director: Melinda Ward
Posted in Guerilla 
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October 23rd, 2007 at 2:16 pm
This is a very creative idea. They can be used at a bar or home with friends, playing a stacking game like Jenga.
October 23rd, 2007 at 10:46 pm
neato. clever. fun with coasters. i once tried to create coasters for an antidepressant drug. the copy said “you won’t find happiness at the bottom of this glass. check out XXX instead.”… the client and the fda did not go for it. this is a fun idea. the only way i take on projects from lowe or home depot is after a few drinks. it’s in my contract. for real.