Nike Soccer
Really like the art direction in this ad, but I don’t speak french so I’m not sure what it says.
Agency: DDB Paris, France.
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Julien Kosowski
Art Director: Stéphane Soussan
Art Buyer: Marine Rolland
Advertiser’s Supervisors: Thomas Granger, Paul Ducré
Account Supervisor: Thomas Fabre
Illustrator : Si Scott
Touching-up: Bepong
Found at: AdsoftheWorld.
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October 6th, 2007 at 10:07 am
The main title “Ou tu es, Nous sommes la” means “Wherever you are, we’re there”. On the man’s body there are words like “Notre Histoire deviendra legende” (Our story will become a legend) “Ensemble nous sommes invincibles nous deux” (Together the two of us are invincible). “Tu ne seras jamais seul. Toujours fidele” (You’ll never be alone. Always faithful)
October 6th, 2007 at 10:11 am
Even when you can read French, this is tough at this size. The arms have faces and some writing, and the legs have people’s names on them. The shorts are more or less legible:
City of light
Let’s go (as opposed to allons-y!)
Our story will become legend
Together we are invincible
This is for the life here, it’s Paris (not sure about this one)
You will never be alone
Always true
The tag says “where you are, we are there” and uses the friendlier “tu” rather than “vous”. My guess is that the tag is a soccer chant in France… which suggests that the other phrases are soccer chants too.
Voila!
October 6th, 2007 at 10:17 am
More research… Emirates Air sponsors the Paris soccer team PSG (Paris St. Germain).
Enough already!
October 6th, 2007 at 12:12 pm
Charlie you’re perfectly right, these are the songs parisian supporters sing in “Parc des Princes”.
The whole song is :
“Allez Paris allez paris, où tu es, nous sommes là !
Tu ne seras jamais seul, car nous deux c’est pour la vie !”
“Let’s go Paris, where you are we’ll be there,
you’ll never be alone, cause between us, it’s for lifetime !”
Nice piece of marketing by Nike. Unfortunately the club’s results are not as good as expected…
October 6th, 2007 at 12:15 pm
One topic on my car, then on my football club… Are you a secret friend of mine Freddy ?
October 6th, 2007 at 2:31 pm
[…] Gao wrote an interesting post today on Nike SoccerHere’s a quick […]
October 6th, 2007 at 7:53 pm
This could easily be mistaken as an Emirates ad.
October 7th, 2007 at 10:03 am
[…] 十一完了,发文章开专栏.今天我又开了一个专栏,平面广告的专栏.原来荧幕玩具是电视广告一类的,现在的广告时代是平面广告的分类,以后尽量给打大家带来漂亮的广告.希望大家能常来,今天第一次发的广告是nike的.这个是nike的足球广告..我也看不出来是什么队的..好长时间没看足球了.忘了!希望大家能指正一下.来自 Tags: 广告 足球 […]
October 7th, 2007 at 12:15 pm
since it’s intended to sell official jerseys to fans, they all know the ad is for Nike.
October 7th, 2007 at 5:33 pm
si scott is god!
October 8th, 2007 at 8:09 am
They should have put a stylized soccer ball under one of the player’s feet…
October 8th, 2007 at 11:47 am
beautiful ad…
October 9th, 2007 at 3:41 pm
Paris !!!! The best football team in France !! Beautiful work !
DDB rules the world
March 15th, 2008 at 9:25 am
I’m not sure about the flourishes. But I suppose they’re needed, otherwise the body would have seemed stiff.
And the type-designed body looks like it’s headless.
Those crits aside, it is an inventive use of typography.