Third installment for the Sony Bravia campaign has been released. It features clay animated bunnies taking over New York city.
Agency: Fallon London, UK.
It looks like they are in a lawsuit over this. Apparently there is some artwork out there that with coloured rabbits in new york that looks very similar
Yeah why rabbits? That Rolling Stones song was used by Apple in their ad introducing the coloured iMacs.
Boo to large companies ripping off artists!
http://kozyndan.livejournal.com/
Sorry Sony you suck and your new commercial sucks too for the simple fact you blatantly stole an idea from an artist after you asked for samples of their work. Did you not think they would find out? I hope you get your asses sued. This happenes all too often by large corporations and it’s sad.
Yeah, it’s a really nice commercial. It’s such a shame, though, that there is a bit of controversy surrounding it. It seems it may have been ripped off:
AMAZING WORK !!!
My favourite was the one with paint explosions.
This one has nothing to do with the sharp and smooth animation such a screen is supposed to render.
I very well done but lacks a shock/amaze factors the old ads had.
What i always got from the old ads were vibrant colour and sharp pictures.
the sharp picture is completely lost and even the vibrante colour message is almost lost.
Whilst i am amazed by the complexity of how this ad was made i think for the audience may struggle to see past the fact it was a fancy animation and understand the message.
Nice
I think that the vibrant color aspect shines through very clearly. The sharp pictures, not so much.
The bouncing balls was still the best.
Amazing Work!
Total ripoff of Kozyndan. Shame really, considering how original the other Bravia ads were, that they couldnt come up with something on their own….
Whereas the bouncing balls used the smart manipulation of a very childlike impulse, a beautiful and fresh soundtrack, and with the exception of the frog in the drainpipe created a gorgeous and magical effect that seemed to suspend reality. But, surreal or not, it was real. They did not!? Oh yes, they did. It was truly, ‘like no other.’
This sequel does not come close. The disparate parts remain disparate. We’ve heard it before. We’ve seen these colors before. They are no longer Like No Other, but are attempting to be like they were when they once had magic.
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Great soundtrack although the formula’s starting to show cracks. The bouncing balls was still the best. So natural, so simple….