Really funny viral for Toyota using the game “World of Warcraft”. Make me laugh everytime i see this.
Agency: Saatchi & Saatchi, Los Angeles.
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I thought the ad was funny. Although I don’t think it counts as “Viral” since it’s on network TV and its pretty obvious that it’s a commercial.
Definitely got my attention when it came on the TV, so bravo to the team that made it. Good ad!
I first saw it on youtube as i bet other thousands did. So its a commercial that got viral. 
Did the commercial that ran on TV have any kind of logo at the end? Because I think that’s what makes this viral so brilliant.
Brilliant, I could watch it over and over.
love it!!!!!! put up your battle ax and pop your trunk. it’s going to get filled with awards. what a rad promo.
technically this isn’t a viral spot, it ran on TV.V
thank you leroy jenkins.
Great theme and successfully executed. Way to keep up with the times.
I referenced your write up of this commercial in my syndicated column and blog’s article about games and game addiction, along with an interview with a game designer. This is a great example of geek culture.
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I saw it this past weekend watching the football game… Yup I thought to myself my cousin is that dork saying ” Trucks aren’t in world of warcraft” lol.. Funny commercial and very culturally relevant.
Joseph