This has to be the most creative idea I have seen come out of a record company in sometime. Its like its almost worth buying a cd now or atleast a cd case.
Got any good ideas?

I wonder if this was promoted in-store, or something that the buyer simply discovered upon buying and opening? Regardless, it’s quite fun! I like that they’ve made the CD into the room’s “rug”.

Benton, you give the record companies too much credit. This is a self published cd by the band with the help of Rethink and a bunch of other companies that pitched in because they believed in the project.

VD only produced 500 copies and regardless of the attention, have not raised the price from the $13.99 they originally planned.