Vonnegut CD
Here is a great example of having fun when it comes to CD design. Rethink created this creative cd case, which transforms into a house. You can than take out the bands characters and actaully play with them. Great way for the consumer to interact with the cd.
Agency: Rethink, Vancouver
Designer: Jeff Harrison
Photographer: Clinton Hussey
Miniatures: Padddy Culhane
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October 29th, 2007 at 12:41 am
This has to be the most creative idea I have seen come out of a record company in sometime. Its like its almost worth buying a cd now or atleast a cd case.
Got any good ideas?
October 29th, 2007 at 12:42 am
Pop up house of holy? or the new Biohazard album with real hazardous waste?
October 30th, 2007 at 2:34 pm
I wonder if this was promoted in-store, or something that the buyer simply discovered upon buying and opening? Regardless, it’s quite fun! I like that they’ve made the CD into the room’s “rug”.
November 1st, 2007 at 12:56 pm
thats flippin’ awesome!
November 6th, 2007 at 9:50 am
Benton, you give the record companies too much credit. This is a self published cd by the band with the help of Rethink and a bunch of other companies that pitched in because they believed in the project.
VD only produced 500 copies and regardless of the attention, have not raised the price from the $13.99 they originally planned.
December 7th, 2007 at 11:47 am
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