“To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.”
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark.
Creative Director: Simon Wooller
Art Directors: Cliff Kagawa Holm, Silas Jansson
Copywriters: Cliff Kagawa Holm, Silas Jansson
This is actually quite classy – with one note: I might guess that the effect would be too gradual for people to really wrap the concept together. I haven’t tried one, though, so I could be wrong.