WWF Paper Dispenser
“To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.”
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark.
Creative Director: Simon Wooller
Art Directors: Cliff Kagawa Holm, Silas Jansson
Copywriters: Cliff Kagawa Holm, Silas Jansson
Posted in Guerilla 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
October 18th, 2007 at 9:37 pm
This is actually quite classy - with one note: I might guess that the effect would be too gradual for people to really wrap the concept together. I haven’t tried one, though, so I could be wrong.
October 19th, 2007 at 9:26 am
Interesting idea. Might be more effective with an air dryer mounted right next to it…
October 19th, 2007 at 9:10 pm
like it.
October 25th, 2007 at 1:23 am
[...] <via> Partagez ce post ! These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
October 25th, 2007 at 2:08 am
[...] <via> Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
November 26th, 2007 at 5:32 am
[...] Les campagnes de pub orchestrées par le WWF sont de plus en plus percutantes. Celle ci, imaginée par le cabinet Saatchi & Saatchi (Copenhage, Danemark), a le mérite de s’introduire dans notre irréductible intimité, elle aussi menacée par les assauts de bonne conscience qui à chaque prélèvement sur les resources naturelles nous fait douter du bien fondé de nos choix quotidiens. Il y a moins de 50 ans, la majorité des habitants de la planète s’essuyaient les fesses avec les mains, ce qui est toujours considéré comme l’une des façons les plus hygiéniques de se nettoyer après la grosse commission. Le rituel est évidemment toujours pratiqué dans de nombreuses régions du monde où un pot rempli d’eau stagne joyeusement à coté du petit coin (via AdGoodness )… [...]
December 10th, 2007 at 1:21 am
[...] Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark. Creative Director: Simon Wooller Art Directors: Cliff Kagawa Holm, Silas Jansson Copywriters: Cliff Kagawa Holm, Silas Jansson (source) [...]
December 11th, 2007 at 11:24 am
Dear Choix Quotidiens, could you maybe rephrase in French? I am curious to know hat you are saying, but my French from school is a bit rusty:-)
Hilda/Saatchi&Saatchi Cph
April 28th, 2008 at 9:11 pm
[...] found at Ad Goodness. addthis_url = ‘http%3A%2F%2Fwww.clickcookplay.com%2F%3Fp%3D122′; addthis_title = [...]