Rather than just sending out a jpg across the interweb, Rockstar decided to do something different, and hired 4 mural artists to create this piece in a secluded warehouse in Williamsburg, Brooklyn. It took them 31 hours over the course of 2 days, once completed, they scored it to Liquid Liquid’s “Optimo” to seal the deal.
Click here to view the ad.
I should be PLAYING that game by now goddamnit!
I wish the GTA campaign would look at some of the things Halo 3 did and learn from it. I mean, I like the movie trailer style teasers they’re putting out, but I just hope they do some more interesting things planned media-wise. You don’t get a more perfect client to do guerilla work for than an open-world sandbox videogame! And for a client who’s so provocative and groundbreaking.. talk about fertile soil.