I am a huge fan on this the Mac and Pc campaign, and the media placement for this banner is perfect. I wish we could see this more often, rather than blowing money on a huge media buy. I personally believe that targeted ads like this make much more of an impact.
Click here to view the ad.



FYI, the ad is running on Engadget (www.engadget.com/) right now… much less targetted placement, but still with a ton of broad appeal.
I think the ad is brilliant, really detailed work, like how PC and Mac get lit up when the sign first comes on, and the power cord on the left of the sign. It’s also different, and one of the few banner ads I’ve ever paid full attention to.
First rate stuff…