5 responded to this post

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 David H. said on November 19th, 2007

Wow. This is a really intriguing and eye catching campaign. I really like it.

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 yulia said on November 19th, 2007

expected more out of bbdo. but this is cool. instructional things always are eye catching. i will even forgive the art director for using the red gradient as a background.

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 Megan said on November 21st, 2007

i agree. this is all they have? reversing the need, mundane happenings as opposed to winning the SuperBowl, isn’t breaking new ground. pretty sure i did this in Ad School.

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 Bendy said on November 21st, 2007

Haha… yulia, I thought the exact thing when I first saw the ad. Not inspirational… why would I buy an energy bar that advertises to moms and Prius owners?? No offense, but that is the last demographic that the consumer considering buying an energy drink/bar would be found in. Even if an average Joe is looking for an energy bar, why would they buy one that’s basically advertised as “for people who don’t really need an energy bar”?

It seems it’s making fun of the product more than selling it… “bargain shoppers eat it”

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 Pete said on November 27th, 2007

Advertising to people who would not normally buy your product.

What were they thinking?

I like it, even the red gradient.

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