Toys R Us Rebranding
After years with the same logo, Toys R Us has made some minor changes to their logo. The Star in the middle has changed and is now seen inside the R. The quotation marks around it are no longer. The type looks a little thicker as well. Overall I think this is an improvement over the old logo.
Your toughts?
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November 3rd, 2007 at 9:20 am
Huge improvement, I especially like the muted colours. Good job.
November 3rd, 2007 at 9:21 am
Well to me it seems that the old colours were more alive, more playful, while the new ones are a little more bland/pale.
November 3rd, 2007 at 10:14 am
I like the thicker type and the new R, but I would have loved it more if the type had brighter colours. I agree with ave13 that it would look a lot more playful.
November 3rd, 2007 at 11:04 am
I like the new one on every level!
November 3rd, 2007 at 12:08 pm
Nice work! Especially like the white star in the R and the muted (thx. Jacob) blue. Good to see a logo redesign done right for a change.
November 3rd, 2007 at 2:39 pm
much better! i agree, after seeing Purolator and Intel fail (in my opinion) in creating a better updated logo, it’s nice to see Toys R Us do such a great job.
November 3rd, 2007 at 7:49 pm
I guess this is one of those redesigns that I just dont really care one way or the other about. The only real difference is the subtle colors.. one was more brighter in rgb… it looks like the newer is less bright. I dont know what the market research on kids today are… but it is less attention getting… and that may be or may not be a good thing.. I just dont know the market research for why they did it.
November 3rd, 2007 at 7:57 pm
Old colors were better.
November 3rd, 2007 at 8:27 pm
the only real thing i like about the new design is that the “R” and star inside of it look better. i don’t think the muted colors work too well for kids, plus like stated before, the old one looked more playful. too bad they couldn’t have just kept things the same and just dealt with the R/star in the original.
November 4th, 2007 at 2:41 pm
The shape of the letters changes a little, and they’re closer than before.
It makes the logo more compact and the new R without the ” ” is so much better.
Great new logo (except the color of the orange O)
November 4th, 2007 at 9:33 pm
They also changed Geoffrey the Giraffe.
Instead of the rather creepy, realistic giraffe mascot, they changed him back into a very simple, cartoony giraffe.
overall, An interesting rebranding.
November 5th, 2007 at 11:59 am
The star within the R looks clumsy, surely they could’ve done away with it? When you think Toys ‘R’ Us you think of the colourful lettering not the star, i think it would have been better without it.
November 5th, 2007 at 5:10 pm
Big improvement in my opinion, proof that a slight tweak can make a big difference while still leveraging existing brand equity….booya.
November 6th, 2007 at 10:52 am
I believe the new logo attract adults more by muting the colour. My guess is they are trying to attract more buyers? I do agree it probably wouldn’t be as attractive to kids though. Overall an improvement over the old one imo.
November 9th, 2007 at 4:08 pm
I am actually disappointed by the “new” logo. If the company wants to improve its marketablitiy it must try to modern itself, which it obviously hasnt.
The new R also makes me think of an elephant. Does anyone else see this?
November 10th, 2007 at 9:56 am
I like it.
Now only if they can bring back some remnants of the rainbow color scheme and the castle fronts to their stores.
November 23rd, 2007 at 5:36 pm
I like the logo just the way it was before toys r us changed it! The r in the middle of the star is just more appealing to little kids, it is more fasinating to a childs imagination :where the new changes made are plane ,plane, plane.
January 11th, 2008 at 1:49 am
The old logo said TOYS “R” US; the new logo says ToYsRuS.
The old logo presented a dyslectic “R”; the new logo presents some unidentifiable, cute elephant head with a star for an eye.
Money well wasted!
June 29th, 2008 at 3:00 pm
i love the more light colors