Gimmick for launch of a new Radio Station. Guitar Stands were placed around Glasgow City Centre inviting people to help themselves to an air guitar.
Agency: The Bridge, Glasgow
Creative Director: Jonathan d’Aguilar
Copywriter: Gregor Stevenson
Art Director: Simon Parker
Haha. That’s awesome! Really clever. If I saw that I’d definitely try the station. Just hope those stands don’t get stolen.