Dulcolax Laxative
“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany.
The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.”
Agency: Euro RSCG, Duesseldorf
Creative Directors: Felix Glauner, Harald Wittig, Martin Breuer
Copywriter: Kajo Titus Strauch
Art Director: Ingmar Krannich
Posted in Outdoor 
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December 3rd, 2007 at 5:03 am
[...] » Dulcolax Laxative advertising Knagger: dulcolax, lakserende, reklame [...]
December 3rd, 2007 at 5:42 am
[...] Basta con questa storia degli alimenti funzionali, lo yoghurt e i cereali la mattina non so nulla al cospetto di Dulcolax, il lassativo che per ribadire il suo ruolo di leader del mercato ha piazzato questi rotoloni giganti di fronte alle farmacie nella zona di North Rhine Westphalia. Fonte: Frederik Samuel [...]
December 3rd, 2007 at 8:46 am
Iam sorry thats genius and incredibly foul.
December 3rd, 2007 at 12:29 pm
how can something so wrong be so right?
December 3rd, 2007 at 2:30 pm
Love it. Would I have seen this in person, I would have laughed myself silly… in public. Awesome
December 3rd, 2007 at 3:25 pm
[...] Dulcolax Laxative - Nicely done, greatly executed. [...]
December 3rd, 2007 at 4:11 pm
Yeah, I think it’s very clever, gets the message across really well. Of course the image can be taken two ways: I just hope no one who takes the product ever finds a roll that looks like that…
December 4th, 2007 at 11:50 am
[...] Addgodness Comparte y disfruta el Ateneu Popular These icons link to social bookmarking sites where readers [...]
December 11th, 2007 at 3:01 am
The symbolism was clever. I wish I could have seen it in person.
December 13th, 2007 at 5:42 pm
[...] officials in this country are rumored to be testing a new type of “voting booth” with voters in Germany. If the tests prove successful, voting booths like the one shown in the [...]