“More and more people are regulating their digestion with functional foods like yoghurt or cereals. Dulcolax needs to point out that they are the market leader in this realm. With millions of successfully treated patients in Germany.

The tone of voice had to be self confident, but more popular and entertaining than pharmaceutical. We set up the Dulcolax Toilet Roll in front of selected pharmacies in North Rhine Westphalia (Germany). Directly at the point of purchase, to create buzz.”

Agency: Euro RSCG, Duesseldorf
Creative Directors: Felix Glauner, Harald Wittig, Martin Breuer
Copywriter: Kajo Titus Strauch
Art Director: Ingmar Krannich