23 responded to this post

mygif
 Smivey said on December 2nd, 2007

Like them all, except for the last one. Seems a bit forced and somewhat confusing. I might think it was an ad for Heinz brand tomato seeds.

mygif
 joseph said on December 3rd, 2007

the first one is ok.. It is a one off lets face it…

mygif
 yulia said on December 3rd, 2007

ketchup is a hard product to do. these aren’t ground breaking. i like the ads where you see ketchup on the edge of the place and the edge of the place has a bite taken out of it. those were creative. i don’t want to see tomatoes in ketchup ads. it’s a given, go out there. get creative.

mygif
 joseph said on December 3rd, 2007

I disagree the best product i ever saw like this was a tabasco sauce ad where instead of throwing molotov cocktails they were throwing tobasco and it was the only thing red while everything was black and white in what looked like a grainy riot ap photo.

I mean ketchup is the american staple of dinner time food, it’s been here for a long time and been part of the american tradition.. just like that ford truck commercial where it from ww1 on the range to the present day on the range… Theirs so much to work from thats beyond just what the container looks like. People just need to have a little guts in taking a risk. Well that’s my two cents. That and I am sure they were forced to have to have the bottle in there as the hero…

J

mygif
 KeyLime said on December 3rd, 2007

The first one works best. Very subtle yet persuaive.

I’m with Joseph. Ketchup has been the American staples since the beginning. Only a tiny minority of the population don’t put ketchup on their food – Heinz need to tackle that market.

mygif
 CassawCreative said on December 4th, 2007

I don’t feel the concept pushed the envelope, but great Art Direction makes up for it on the first two. The third should have been Scrapped.

I love the typeface – can anyone ID it?

mygif
 mortarjamie said on December 4th, 2007

I can’t help but think that this resembles the Absolut Vodka ads http://absolutad.com/pictures/?id=2576.

It’s like they took the same concept and dyed it red. A little unoriginal – don’t you think?

mygif
 Yalcin Pembecioglu said on December 7th, 2007

http://www.brandrepublic.com/Discipline/Advertising/News/756179/McCann-accused-copying-Heinz-sliced-bottle-ad/

The 2nd poster is claimed to be a rip-off from DDB Istanbul’s 3 year old Tat Ketchup ad.

You can see both ads at Bigumigu.com:
http://www.bigumigu.com/haber.asp?hid=2822

mygif
 Michael Schlimmer said on September 11th, 2009

That’s great i think the seeds are kinda lame though.

Track & Pingback

Trackback and pingback from other blogger

December 3rd, 2007 at 2:40 pm Tomate Heinz | Ateneu Popular mention something about this post....
December 3rd, 2007 at 7:17 pm Falácia » Arquivo » Ketchup Heinz mention something about this post....
December 7th, 2008 at 12:23 pm Ketchup. - SuperPoultry mention something about this post....
April 7th, 2010 at 2:38 pm 90 Creative Advertisements You Will Listen To | Graphic and Web Design Blog mention something about this post....
April 7th, 2010 at 9:58 pm 90 Creative Advertisements You Will Listen To - Programming Blog mention something about this post....
April 11th, 2010 at 8:35 am 90 Creative Advertisements You Will Listen To | Graphic and Web Design Blog « Dave Saunders mention something about this post....
April 19th, 2010 at 4:58 am 90 Creative Ads Set | DaMedia mention something about this post....
July 27th, 2010 at 5:22 pm ??????? ??????? « webPages4me Blog mention something about this post....
March 7th, 2011 at 9:22 am Creative Ad Design — Design Inspiration mention something about this post....
March 9th, 2011 at 11:12 am ????? ???? ?? ???!! | Doctorz mention something about this post....
March 10th, 2011 at 7:02 pm Creative and Effective Ad Designs | Doctorz mention something about this post....
January 17th, 2012 at 9:12 am 20 Creative Advertisements Worth Looking Twice | designPunx mention something about this post....

Leave A Reply

Go Back To Home |

 Name (*required)

 Email Address (*private)

 Website (*optional)

Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments