Agency: McCann Erickson, London
23 responded to this post
subscribes to Comment RSS or trackback URL
the first one is ok.. It is a one off lets face it…
ketchup is a hard product to do. these aren’t ground breaking. i like the ads where you see ketchup on the edge of the place and the edge of the place has a bite taken out of it. those were creative. i don’t want to see tomatoes in ketchup ads. it’s a given, go out there. get creative.
I disagree the best product i ever saw like this was a tabasco sauce ad where instead of throwing molotov cocktails they were throwing tobasco and it was the only thing red while everything was black and white in what looked like a grainy riot ap photo.
I mean ketchup is the american staple of dinner time food, it’s been here for a long time and been part of the american tradition.. just like that ford truck commercial where it from ww1 on the range to the present day on the range… Theirs so much to work from thats beyond just what the container looks like. People just need to have a little guts in taking a risk. Well that’s my two cents. That and I am sure they were forced to have to have the bottle in there as the hero…
J
The first one works best. Very subtle yet persuaive.
I’m with Joseph. Ketchup has been the American staples since the beginning. Only a tiny minority of the population don’t put ketchup on their food – Heinz need to tackle that market.
I don’t feel the concept pushed the envelope, but great Art Direction makes up for it on the first two. The third should have been Scrapped.
I love the typeface – can anyone ID it?
I can’t help but think that this resembles the Absolut Vodka ads http://absolutad.com/pictures/?id=2576.
It’s like they took the same concept and dyed it red. A little unoriginal – don’t you think?
The 2nd poster is claimed to be a rip-off from DDB Istanbul’s 3 year old Tat Ketchup ad.
You can see both ads at Bigumigu.com:
http://www.bigumigu.com/haber.asp?hid=2822
That’s great i think the seeds are kinda lame though.
Track & Pingback
Trackback and pingback from other blogger
December 3rd, 2007 at 1:13 pm
Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » links for 2007-12-03 mention something about this post....
December 3rd, 2007 at 2:40 pm
Tomate Heinz | Ateneu Popular mention something about this post....
December 3rd, 2007 at 7:17 pm
Falácia » Arquivo » Ketchup Heinz mention something about this post....
December 7th, 2008 at 12:23 pm
Ketchup. - SuperPoultry mention something about this post....
April 7th, 2010 at 2:38 pm
90 Creative Advertisements You Will Listen To | Graphic and Web Design Blog mention something about this post....
April 7th, 2010 at 9:58 pm
90 Creative Advertisements You Will Listen To - Programming Blog mention something about this post....
April 8th, 2010 at 2:24 am
90 Creative Advertisements You Will Listen To | DesignerLinks | Home to Web design news, jQuery Tutorials, CSS tutorials, Web Designing tutorials, JavaScript tutorials and more! mention something about this post....
April 11th, 2010 at 8:35 am
90 Creative Advertisements You Will Listen To | Graphic and Web Design Blog « Dave Saunders mention something about this post....
April 19th, 2010 at 4:58 am
90 Creative Ads Set | DaMedia mention something about this post....
July 27th, 2010 at 5:22 pm
??????? ??????? « webPages4me Blog mention something about this post....
March 7th, 2011 at 9:22 am
Creative Ad Design — Design Inspiration mention something about this post....
March 9th, 2011 at 11:12 am
????? ???? ?? ???!! | Doctorz mention something about this post....
March 10th, 2011 at 7:02 pm
Creative and Effective Ad Designs | Doctorz mention something about this post....
January 17th, 2012 at 9:12 am
20 Creative Advertisements Worth Looking Twice | designPunx mention something about this post....
Leave A Reply
Go Back To Home Grand Theft Auto IV | Dulcolax LaxativePlease Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
Latest Print Posts
Latest Outdoor Posts
Latest Direct Posts
Latest TV/Film Posts
Get your social on
Sponsors
- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Inspiration
Categories
- Ad Industry (18)
- Announcements (47)
- Artsy (12)
- Branding (67)
- Design (47)
- Designers (31)
- Direct (208)
- For Students (1)
- Funny/Weird (28)
- Guerilla (185)
- Inspiration (27)
- Interactive (62)
- Magazine Use (44)
- Not so Good (21)
- Outdoor (233)
- Packaging (15)
- Photography (10)
- POP (8)
- Print (797)
- Rants (9)
- Self Promotion (34)
- Stationary (21)
- Student Work (1)
- Sunday Links (1)
- Think Piece (1)
- Transit (25)
- TV/Film (155)
- Typography (12)
- Uncategorized (7)
- Websites (126)
Monthly Archives
- March 2013
- January 2013
- November 2012
- October 2012
- August 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
Like them all, except for the last one. Seems a bit forced and somewhat confusing. I might think it was an ad for Heinz brand tomato seeds.