McDonalds Big ‘N’ Juicy
Agency: DDB, Sweden
Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg
Posted in Outdoor, Print 
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December 20th, 2007 at 9:22 am
Great idea, and it’s pretty memorable. However, I’d be amazed if it this didn’t provoke some scorn from the environmentally conscious.
December 20th, 2007 at 2:48 pm
interesting media buy. mcdonalds definately has the money to do something like this.. a double spread white ad… interesting. made out of tissue paper. cool concept/… for mcdees…. still wouldn’t touch that stuff.
December 21st, 2007 at 1:07 pm
Is too big really good for food? I think this idea goes for cheap, oily stuff, the main subject should be: “get more for your money” instead of: “its so over sized that either you’ll throw-up or get fat”.
December 10th, 2008 at 11:03 am
[...] Este gigante servilletero que contiene servilletas hechas con el material original de servilleta es la nueva acción ambient marketing de esta conocida cadena de hamburgueserÃas para promocionar la hamburguesa de 226 gramos Big `N´ Juicy. [v] [...]