Agency: DDB, Sweden
Art Directors/Copywriters: Simon Higby, Ted Harry MellstrÃ¶m & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan HolmstrÃ¶m
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg
Great idea, and it’s pretty memorable. However, I’d be amazed if it this didn’t provoke some scorn from the environmentally conscious.
interesting media buy. mcdonalds definately has the money to do something like this.. a double spread white ad… interesting. made out of tissue paper. cool concept/… for mcdees…. still wouldn’t touch that stuff.
Is too big really good for food? I think this idea goes for cheap, oily stuff, the main subject should be: “get more for your money” instead of: “its so over sized that either you’ll throw-up or get fat”.
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