McDonalds Big ‘N’ Juicy
Agency: DDB, Sweden
Art Directors/Copywriters: Simon Higby, Ted Harry Mellström & Martin Lundgren
Creative Director: Andreas Dahlqvist & Johan Holmström
Planner/Account Manager: Lars Friberg
Agency Producers: Joachim Levin & Anna Hellenberg
Posted in Outdoor, Print 
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December 20th, 2007 at 9:22 am
Great idea, and it’s pretty memorable. However, I’d be amazed if it this didn’t provoke some scorn from the environmentally conscious.
December 20th, 2007 at 2:48 pm
interesting media buy. mcdonalds definately has the money to do something like this.. a double spread white ad… interesting. made out of tissue paper. cool concept/… for mcdees…. still wouldn’t touch that stuff.
December 21st, 2007 at 1:07 pm
Is too big really good for food? I think this idea goes for cheap, oily stuff, the main subject should be: “get more for your money” instead of: “its so over sized that either you’ll throw-up or get fat”.