Nice little simple idea for the Smart Convertable Car. Printed on the back of movie tickets was the smart car. Once the ticket got ripped off the top, the car appears to be a convertable.
Agency: Contrapunto, Spain
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I agree with what most of what David H. is saying but…
it is still pretty clever. But how many people will pay attention to it.
Maybe there should be a call to action:
Like go to a special website or something like that to see
the conversion.
Thanks, jamie
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December 23rd, 2007 at 5:59 am
Coningenio – Smart Cabrio mention something about this post....
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Or…it just looks like the top of the car was ripped off and now the picture is incomplete. I don’t think it makes the car look like a convertible. There would need to be more art direction to make it appear that way.