Snapple Rebranding
Snapple has redesigned their logo, and I am not sure if I’m really liking the new direction. The logo before was very distinguishable among the soft drinks. They shifted towards a simpler approach, which might not stick out as it did before. Your toughts?
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December 21st, 2007 at 12:30 pm
well, if the old one was the new, one migh argue that it looked like a logo for a maker of escalators
Familiarity goes a long way… we end up preferring a badly designed familiar brand to a well designed new one.
I’m not saying that the old one is much better or worse than the new one, which is just more “banal” and web2.0-ish and at the same time a little retro - the type on the old version is very fresh. The “surround branding” work plays a major role here, wait for the rest to come out…
December 21st, 2007 at 12:42 pm
Thumbs down.
While I can see where the could have done some updating, the loss of the red is a tragedy. I like the new font. However, unless they somehow keep their brand identity through the packaging, it’s a complete and epic fail.
IMHO.
December 21st, 2007 at 1:00 pm
I didnt like much the old one, but the new one is just plain, looks like something done in CorelDraw 10 years ago, I dont think of it as an improvement.
December 21st, 2007 at 1:10 pm
Honestly, this saddens me. Huge mistake in my opinion.
December 21st, 2007 at 1:58 pm
I agree with you!
December 21st, 2007 at 2:19 pm
Another thumbs down.
The old logo had a certain retro charm. The new one has no personality at all.
December 21st, 2007 at 5:30 pm
That lowercase ‘n’ tells the whole story.
From a nice bold italic with style and sharp swooshy seriffs to a buttoned down typewriter front with web 2.0 filters thrown on.
December 21st, 2007 at 10:55 pm
Yup. I think the old logo is better. The new one looks like an IT or software company to me.
December 21st, 2007 at 11:23 pm
The new logo looks more like a farmer’s market organic brand of drink instead of an international fruit punch. I think it’s just a little bland.
December 22nd, 2007 at 10:17 am
the red oval is missing, and it’s part of the logo’s entirety. It’s like removing the horse in Ferrari’s logo. I think they under assessed the rebranding.
December 22nd, 2007 at 5:37 pm
Snapple’s branding has been slipping recently. Snapple Antioxidant Water? Snapple Diet Green Tea? What were they thinking? Why all the line extensions? This new logo is just another symptom of the poisoning of their brand.
December 23rd, 2007 at 8:47 am
[...] Snapple has redesigned their logo, I don’t like the new logo, I never liked cheap 3D effects nor gradient. Here via Here. [...]
December 23rd, 2007 at 11:12 am
I could not agree more with most of you.. mistake! Wow i would not want to be the branding mind behind this one! Well…. haha… I would actually LOVE to be on the branding team here.. they need a little push I think
December 23rd, 2007 at 4:25 pm
The lowercase ‘e’ is really bugging me. It’s the last thing you see in the new logo and clearly has the worst formally of all the letters.
Not worth of the cost of implementation in my opinion.
December 26th, 2007 at 1:09 pm
The ‘e’ has a broken foot…
I hate this new logo and brand. It looks exactly like every other fruit-juice/tea/alternative-to-pop beverage on the shelf today. People bought snapple for a reason, and they have thrown that reason completely out the window.
With local offerings of higher quality than Snapple, I don’t understand what they’re trying to accomplish with this new logo. Targeting a market that already has an inundation of great offerings that already look like how snapple just rebranded? A juice company trying to disguise itself as a earthy, nature conscious beverage company? RIP Snapple.
February 14th, 2008 at 2:32 pm
maybe it would look nice if they updated the graphics too.
April 15th, 2008 at 8:56 pm
i have a good snapple picture that i want to put in your ads, go to my myspace.
myspace.com/thatsrad2
April 4th, 2009 at 8:42 am
I do not like it. Its is way too plain. The old logo was fun, and unique. It was SNAPPLE. Now it is just blase’ and won’t appeal to teens or others. It’s just not the same.
Change it back!