Croatian creative agency Bruketa & Zinić have designed an annual report for food company “Podravka” that has to be baked in an oven before it can be read. Called Well Done, the report features blank pages printed with thermo-reactive ink that, after being wrapped in foil and cooked for 25 minutes, reveal text and images.
Agency: Bruketa & Zinić, Croatia
Creative Directors: Davor Bruketa & Nikola Zinić
Art directors: Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović
Copywriters: Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić
Project manager Mirna Grzelj
Prepress: Danko ÄuraÅ¡in and editor Drenislav Zekić
Read, and see more pictures here.
Cool idea, but why would you do that to those who already use your product? (i.e. those who would be receiving the annual report) Why make them bake it? Use that idea for something dropped door to door or something. Simliar to that idea from a while ago where one had to run it through the wash first.