Amnesty International
Agency: TBWA, Paris
Creative Director: Erik Vervroegen
Copywriter: Veronique sels, Daniel Perez
Art Director: Ingrid Varetz, Javier Rodriguez
Photographer: Michael Lewis
Posted in Print 
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January 2nd, 2008 at 9:11 pm
[…] 又一篇《国际特赦组织》的广告，仔细一看，让我很是吃惊，最近宣传《国际特赦组织》的广告很有水平，创意很不错，感觉这些在中国是不会出现的，但是在枪林弹雨的伊拉克就不一样了，正在路边吃着饭呢，一颗雷就不知道从哪飞过来了，瞬间当了超人，估计伊拉克人没机会在当完超人后再生还的。唉~感谢老毛，感谢老刘，感谢朱德朱老前辈，感谢老周——周恩来，还有老江——江泽民，还有老李——李鹏大人，对了还有锦涛兄~珍惜生活，和平的年代真好。 […]
January 3rd, 2008 at 2:12 pm
It may not be good in public in front of children. It’s somewhere powerful message.
January 3rd, 2008 at 2:42 pm
Its a tough one. the photoshop work is evident even though its quite good. One thing I noticed was that it wasn’t a finished piece too much wasn’t blurred etc. their are multiple focal points which isnt the case of a camera. Ummmm my overall opinion is that scaring the fuck out of people hasn’t worked so why show pictures that dont work.. This is sick, but I saw it in a movie about Rwanda’s crisis in the 1990s… A priest’s volunteer from britain goes and asks the reporter how can you tolerate so much pain and endure so much violence. and the other white reporter claimed she humanly dealt with it by dissassociating herself with the environment and the people because of skin color.
Well, dont you think that happens today with western nations not giving a damn about Africans, this is a social issue. One thats larger than just an ad, but if you want to make social changes you have to hit home.
“How Could it be possible: Today’s lesson will be Torture in the 21st century.
It is possible… find out how you can help..”
A copy writer needs to step it up and cross people’s skin color stigmas. But thats just one guys opinion who knows.
Sincerely,
Joseph
January 3rd, 2008 at 2:44 pm
Find out how you can help end this.. something like that. whoops Iam so not a copy writer but its an ad direction thats all.. so if your a copywriter out there trust me I am not taking out to offend your craft
January 4th, 2008 at 6:13 am
Isn’t it hard to be a copy writer? Everybody who knows the alphabet thinks, he can do better. Sorry, but I read to many comments like: “copy should be this and that” past days.
I think the copy is quite good for these ads, but totaly agree with you, that the whole idea is not realy hitting the point.
January 4th, 2008 at 9:13 am
Yea I bow to those that can write. I went to school to direct not to come up with how it actually works, unfortunately sometimes I am so visual the only way I can say it is by making an embarassing hunk of copy such as that
January 14th, 2008 at 6:30 am
[…] Sehr starke Anzeige für Amnesty International von TBWA Paris. “300.000 CHILD SOLDIERS DREAM OF SIMPLY BEING CHILDREN.” Traurig, dass es so etwas noch im 21ten Jahrhundert gibt. von hier. […]
February 7th, 2008 at 4:08 am
[…] [From: Frederik Samuel Blog] […]