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Clearasil Sicker

The Challenge
Young people are getting more and more skeptical when it comes to classical advertising. Unfortunately, especially in this target group Clearasil faces a decrease in likeability.â€

Solution
With the help of their specially created pimple sticker, they turn the front page of a hip youth magazine into a Clearasil ad. Possibly the smallest tag-on ad ever done. The branding and the web address can only be seen on the reverse side of the sticker to create the teaser reveal effect. Added value: Kids get a little sticker as a gimmick that they can put on their own pictures to create even more buzz.â€

Agency: Euro RSCG, Duesseldorf
Found at: Ad Sneeze

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

10 responded to this post

joseph said on January 10th, 2008

maybe its my american personality here.. but I feel that is kinda foul. lol.

Alessandra said on January 10th, 2008

GROSS, but effective!

Kristen A said on January 10th, 2008

Somehow I doubt the models will be happy.

Dam said on January 10th, 2008

Really gross, but i guess it works

John said on January 11th, 2008

“Sicker” is right. It IS nasty… along with kinda funny and truthful.

For Germans, who typically don’t use the extreme allegories or slices the USA or UK do, this is pretty involving.

bigj3rk said on January 11th, 2008

Brilliant.

Sarkastik said on March 18th, 2008

I couldn’t help thinking this is similar to an adbust. Yet as always techniques used by adbusters and advertisers start to blur and blend. Ultimately what was ‘controversial’ and had a satirical message just becomes a new technique to be used by advertisers.

Anyway, I still think this is a cool ad. It might not make me buy Clearasil, but it still is kinda hilarious and fun at the same time.