Clearasil Sicker
The Challenge
Young people are getting more and more skeptical when it comes to classical advertising. Unfortunately, especially in this target group Clearasil faces a decrease in likeability.â€
Solution
With the help of their specially created pimple sticker, they turn the front page of a hip youth magazine into a Clearasil ad. Possibly the smallest tag-on ad ever done. The branding and the web address can only be seen on the reverse side of the sticker to create the teaser reveal effect. Added value: Kids get a little sticker as a gimmick that they can put on their own pictures to create even more buzz.â€
Agency: Euro RSCG, Duesseldorf
Found at: Ad Sneeze
Posted in Magazine Use 
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January 10th, 2008 at 10:07 am
maybe its my american personality here.. but I feel that is kinda foul. lol.
January 10th, 2008 at 3:29 pm
GROSS, but effective!
January 10th, 2008 at 8:24 pm
[...] Clearasil Sicker [...]
January 10th, 2008 at 8:40 pm
Somehow I doubt the models will be happy.
January 10th, 2008 at 9:11 pm
Really gross, but i guess it works
January 11th, 2008 at 12:08 am
“Sicker” is right. It IS nasty… along with kinda funny and truthful.
For Germans, who typically don’t use the extreme allegories or slices the USA or UK do, this is pretty involving.
January 11th, 2008 at 10:02 am
Brilliant.
January 15th, 2008 at 12:55 pm
[...] Clearasil pimple sticker - neat and may well do the trick [...]
March 18th, 2008 at 7:25 pm
I couldn’t help thinking this is similar to an adbust. Yet as always techniques used by adbusters and advertisers start to blur and blend. Ultimately what was ‘controversial’ and had a satirical message just becomes a new technique to be used by advertisers.
Anyway, I still think this is a cool ad. It might not make me buy Clearasil, but it still is kinda hilarious and fun at the same time.