10 responded to this post

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 James said on January 18th, 2008

Aw, the poor guy! :)

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 Graham said on January 18th, 2008

How much does a giant pint glass cost? Where would I purchase such a useful and egalitarian piece of glassware? Hmm… Maybe it’s one of those things where if you have to ask, you probably can’t afford it…

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 Smivey said on January 18th, 2008

Cool, but it’s called “drunk” driving.

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 stu mason said on January 18th, 2008

…only in America matey, in the UK it’s drink driving.

Nowhere in the world is “a actual convicted driver” ever used… that’s a juvenile mistake.

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 Salman said on January 18th, 2008

Interesting :)

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 David H. said on January 18th, 2008

Cool, but why bother with a “real” drunk driver? Seems like an actor would work better to really sell it.

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 Rutger said on January 20th, 2008

A similar campaign has been running in Holland for some months now, with exactly the same visual. It’s just aimed at kids drinking at a younger age every year:

http://www.zegneederland.nl/

(in dutch)

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 Rob said on January 21st, 2008

That’s a deeply unpleasant idea. The modern equivalent of mediaeval stocks. Whoever came up with this must be a fan of Big Brother, the soulless twat.

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 Dam said on January 21st, 2008

Labmouse like feeling. Makes me remember the live mannequin models on shoppings.

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