DFT Drink Drive
In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.
Agency: Leo Burnett, London
Posted in Direct 
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January 18th, 2008 at 8:45 am
Aw, the poor guy!
January 18th, 2008 at 9:08 am
How much does a giant pint glass cost? Where would I purchase such a useful and egalitarian piece of glassware? Hmm… Maybe it’s one of those things where if you have to ask, you probably can’t afford it…
January 18th, 2008 at 10:55 am
Cool, but it’s called “drunk” driving.
January 18th, 2008 at 11:44 am
…only in America matey, in the UK it’s drink driving.
Nowhere in the world is “a actual convicted driver” ever used… that’s a juvenile mistake.
January 18th, 2008 at 1:39 pm
Interesting
January 18th, 2008 at 1:44 pm
Cool, but why bother with a “real” drunk driver? Seems like an actor would work better to really sell it.
January 20th, 2008 at 6:17 am
A similar campaign has been running in Holland for some months now, with exactly the same visual. It’s just aimed at kids drinking at a younger age every year:
http://www.zegneederland.nl/
(in dutch)
January 21st, 2008 at 10:23 am
That’s a deeply unpleasant idea. The modern equivalent of mediaeval stocks. Whoever came up with this must be a fan of Big Brother, the soulless twat.
January 21st, 2008 at 5:02 pm
Labmouse like feeling. Makes me remember the live mannequin models on shoppings.
January 26th, 2008 at 1:44 pm
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