In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.
Agency: Leo Burnett, London
How much does a giant pint glass cost? Where would I purchase such a useful and egalitarian piece of glassware? Hmm… Maybe it’s one of those things where if you have to ask, you probably can’t afford it…
Cool, but it’s called “drunk” driving.
…only in America matey, in the UK it’s drink driving.
Nowhere in the world is “a actual convicted driver” ever used… that’s a juvenile mistake.
Interesting
Cool, but why bother with a “real” drunk driver? Seems like an actor would work better to really sell it.
A similar campaign has been running in Holland for some months now, with exactly the same visual. It’s just aimed at kids drinking at a younger age every year:
(in dutch)
That’s a deeply unpleasant idea. The modern equivalent of mediaeval stocks. Whoever came up with this must be a fan of Big Brother, the soulless twat.
Labmouse like feeling. Makes me remember the live mannequin models on shoppings.
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Aw, the poor guy!