A GUIDE TO CREATING GREAT ADVERTISING.
THIRD EDITION. BY LUKE SULLIVAN
In the third edition of his irreverent bestseller, veteran copywriter Luke Sullivan returns with an updated version of his warts-and-all look at advertising. Part how-to and part expose, Hey Whipple, Squeeze This is both an insiderâ€™s guide to coming up with great ideas as well as an unapologetic send-up of everything in the industry that kinda sucks.
This updated third edition presents a real-world look inside the big agencies and examines the industryâ€™s best and worst work â€“ from the hilarious to the horrid. New chapters cover online, guerilla, and direct marketing as well as new case studies and tons of cool new examples of great work. Readers will get good advice on how to think creatively as well as write good ideas for print, TV, radio, outdoor, and the Internet, all while Sullivan regales them with some hilarious industry war stories.
Always been a big fan of this book, and recommend it to anyone who hasn’t read it yet. Click here to order the book from amazon.