Lego
Agency: Jung von Matt, Hamburg
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Arno Lindemann
Art Director, Photographer: Keat Aun Tan
Account Manager: Katharina Schablitzki
Image Editing: Florian Reckert
Final artwork: Susanne Hermann
Posted in Print 
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January 11th, 2008 at 10:04 am
Not sure I get it…is it like “Who needs a Rubik’s cube when you’ve got Lego?!?”
January 11th, 2008 at 11:57 am
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January 11th, 2008 at 1:00 pm
Maybe it’s something to do with “like a Rubik’s cube, there’s a zillion ways to combine 27 Lego bricks… just imagine the possibilities when you have zillions of bricks…”
January 12th, 2008 at 6:31 pm
i still think the lego submarine add is the best lego add of all time.
January 12th, 2008 at 6:33 pm
http://exitcreative.net/images/lego.gif
January 12th, 2008 at 8:14 pm
this annoys the crap out of me …. the cube is not structurally sound, the 2×2 brick are only liked to the bricks above and bellow, its all going to fall apart any second
January 14th, 2008 at 12:09 pm
Ya, not structurally sound…and I still think it needs a tagline to further flesh out the idea….something to do with infinite combinations or something…