NSW Police Department
DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach “epidemic proportions”. I like the art direction of this campaign, even though i would have liked to see some different executions. Maybe use other models of the iPod.
Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Art Director: Adam Rose
Copywriter: Ben O’Brien
Photography: Mat Baker
Retouching: Dennis Monk
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January 8th, 2008 at 10:15 am
Interesting, but I imagine Apple is not going to like their product being used in this way. They can probably expect a call from Apple Legal.
January 8th, 2008 at 12:06 pm
[…] Listen to iPods Interesting ad. 过马路要看车。 While we’re on this, protect your ears with Westone. Or at least […]
January 8th, 2008 at 1:02 pm
realy cool images.
would like to have it as my wallpaper, but the resolution is too small.
I really appreciate it if you have a higher resolution!
January 8th, 2008 at 1:28 pm
It’s not just the iPod! Every music playing device could be the reason. Even Cellphones..
But I like the Idea a lot!
Nice shots…
OddNina
January 8th, 2008 at 1:30 pm
[…] australische Kampagne, die Jugendliche vor unachtsamer Kopfhörerverwendung im Straßenverkehr bewahren […]
January 8th, 2008 at 2:45 pm
[…] [via] mehr Bilder [hier] […]
January 8th, 2008 at 3:14 pm
But then again - Police could maybe find just a couple of real accident pictures where people have died with iPods? How Apple would like that???
January 8th, 2008 at 5:01 pm
hahaha that makes me laugh…
January 8th, 2008 at 5:49 pm
[…] and automobiles problem when kids are tethered to media and don’t hear the warning signs) Is this PSA fair or foul? Will Apple have a hissy? It certainly, makes the point…I can see it on billboards and transit […]
January 8th, 2008 at 6:35 pm
Since when did ipods become a life-threatening hazard?
I agree with David H. - Apple is NOT going to like this kind of exposure: “teenagers dying as a result of listening to ipods”
Now this is a bold message.
January 8th, 2008 at 6:50 pm
Interesting campaign.
The creative is quite nice, I agree though, a few more iPod models would have been nice.
It will be interesting to see how effective this actually is, with all the information in our lives (including the music on our iPods) people have memories like fish, a more effective campaign would be POC (point of cross)!
Did iPod offer funding for this campaign? I think it will actually work in their favour, noone is going to gain a negative attitude towards them and noone is really going to stop using the iPod, but just one more time the iconic white buds will be further cemented into our brains!
January 8th, 2008 at 7:21 pm
Great ad… this is the type of ad you keep and show to your friends: everyone knows the oblivious iPod walker. Clever, but not so much so that people won’t get it. Nice balance.
I’m sure Apple legal will be cool with it… they officially disown products 2 cycles out, so they won’t even acknowledge that’s their product
January 8th, 2008 at 7:34 pm
thats terrible. an obvious solution and crap photograhy.
hopefully they have talked to apple prior release, or they are in the shit. old product or not, its still an obviouse apple product.
January 8th, 2008 at 8:30 pm
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January 8th, 2008 at 8:50 pm
As an ambo I think it’s a pretty good campaign actually - we’re seeing more and more of these types of accidents each year.
While not an ‘epidemic’, it hopefully will saves us having to tell some kids parents he didn’t make it, but at least he had good taste in music…
January 8th, 2008 at 9:16 pm
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January 8th, 2008 at 9:47 pm
This puts the blame all on apple, which is stupid, cuz it could be any music player. I know most people have ipods but it should be more general and not blame ipods. blame anything that you put in your ears
January 8th, 2008 at 10:09 pm
[…] Read | Permalink | Email this | Comments […]
January 8th, 2008 at 10:11 pm
[…] Kampagne der australischen NSW-Police-Force (umgesetzt von DDB, Sydney), die Jugendliche vor unachtsamer Kopfhörerverwendung im Straßenverkehr bewahren soll. (Danke, Peter!) […]
January 9th, 2008 at 12:02 am
[…] Read | Permalink | Email this | Comments […]
January 9th, 2008 at 1:55 am
[…] Kopfhörern zum Paradebeispiel für alle mobilen Musikabspielgeräte wird. Ob das Todesthema dem Image nützt? Klar, vor allem in Anbetracht der geplanten Lautstärkeregulierung.
[…]
January 9th, 2008 at 5:08 am
[…] Policía de Nova Gales do Sur (Australia) está a desenvolver unha campaña de concienciación sobre o perigo do uso de reprodutores de MP3 mentres se vai pola rúa, pois parece que o número de mortes de peóns mentres escoitaban música está a acadar […]
January 9th, 2008 at 8:02 am
[…] Achso: die Idee an sich ist klasse, sowohl Bild als auch Kampagne […]
January 9th, 2008 at 8:28 am
Nice idea, nice execution. And most of the comments on here seem to be worrying about how poor Apple will feel.
Christ, but you’ve been brainwashed.
January 9th, 2008 at 8:33 am
[…] Source […]
January 9th, 2008 at 9:02 am
[…] and slams it down on the ground — quite literally. The ads for the NSW Police Department seek to bring attention to the alarming rise in the number of teen deaths that have been occurring as the teens, lost in […]
January 9th, 2008 at 9:22 am
[…] Read more about the ad here. […]
January 9th, 2008 at 9:54 am
i totally agree. the ad is not blaming Apple, it just so happened that majority of the people in Australia owns an Ipod. What would you want DDB Sydney do, put a Zune instead (which isnt even available outside US)? Jeez man, if Apple is placed in bad light fanboys defend it right away.
January 9th, 2008 at 11:14 am
[…] els seus iPods (no qualsevol altre reproductor multimèdia, només iPods) i han llençat una campanya de conscienciació al més pur estil DGT. Com molt bé ha comentat Bill Gates durant els seus vídeos de comiat abans […]
January 9th, 2008 at 12:18 pm
[…] La musica pericolosa […]
January 9th, 2008 at 12:33 pm
[…] Adgoodness he visto una campaña gráfica que me ha impactado más el motivo de su producción que el propio […]
January 9th, 2008 at 12:51 pm
Well It got my attention and I think it gave me awareness to the subject. Personally as a runner I never wear those devices outdoors and in the gym people act ignorant when they wear them too..
People are already too insular.. 5/5
J
January 9th, 2008 at 1:14 pm
oh my god. bad teens! you’re to stupid to know better. better hire a slick ad team at DDB to counter this virus. scare the shit out of people… ya that works.
January 9th, 2008 at 1:39 pm
[…] heißt es so schön? “There is No Such Thing as Bad PR”. Fotos und mehr Infos hier. Noch mehr h i e r […]
January 9th, 2008 at 1:47 pm
This is really sad.
What ever happened to the “Stop at the curb, look the the right, look to the left” ad campeigns. I have not seen those for years!
Are police going to prosecute deaf people too?
People say it’s a good idea, you should be ashamed of yourselves. Headset devices have been available to the public for over 30 years! Why is this all of a sudden an epidemic. It’s just another way for the government to rape more taxes through fines. Just like they have done with speed camera’s
It is down to educating young people to stop before they cross the road. Full stop.
January 9th, 2008 at 1:54 pm
[…] uten å se seg for - med musikken på full guffe i ørene. Det fører til farlige situasjoner, og kampanjen “Watch for cars when wearing headphones” viser stiliserte bilder av truffede […]
January 9th, 2008 at 3:39 pm
watch for cars when wearing headphones…
the new south wales police force and ddb sydney have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road.
(via werbeblogger and advertising/desig…
January 9th, 2008 at 3:55 pm
Let’s see some desktop wallpaper-sized images! (big ones sized for the 30″ cinema display, please!
January 9th, 2008 at 4:07 pm
[…] South Wales Police Force has recently introduced a number of ads trying to raise awareness about the danger of crossing the street with headphones on. In all the ads there is an iPod with headphones attached that form a chalk outline. Apparently […]
January 9th, 2008 at 4:25 pm
[…] From Ad Goodness […]
January 9th, 2008 at 11:28 pm
[…] See more of the images from the campaign here. […]
January 10th, 2008 at 8:40 am
All these kids are dying from listening to iPod’s while crossing the street? What a crock.
How do deaf people manage to do it so often? Maybe kids are just stupid.
January 10th, 2008 at 12:08 pm
it’s amazing how many people are completely missing the point here.
January 10th, 2008 at 2:59 pm
[…] imagens da campanha podem ser vistas aqui. Avalie este post: (1 voto(s), média: 5) em Gadgets, Música, Publicidade acompanhe via […]
January 10th, 2008 at 3:16 pm
I hit that kid on purpose - because he was an emo….
Don’t have to thank me, just doing my part to save the world from them while saving them from themselves.
January 11th, 2008 at 8:35 am
[…] Fuente: ad godness […]
January 11th, 2008 at 5:41 pm
[…] More This entry was written by James, posted on January 11, 2008 at 5:51 pm, filed under Misc __(and tagged) design, print. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « what’s mine is yours […]
January 11th, 2008 at 5:55 pm
[…] fonte: […]
January 11th, 2008 at 8:09 pm
i dunno, i feel you have to be pretty stupid to get hit by a car while listening to headphones…but there are a LOT of stupid people in this world.
January 11th, 2008 at 10:52 pm
[…] DDB悉尼已经发布一次印刷品运动提出意识,青少年由于听ipods过马路致死的数量达到一种”流行病比例“。不过现在MP3已经泛滥，其他播放器也会导致青少年过马路不看路导致死亡，国内好象还没有这样的信息，想想都恐怖哈~后面还有系列2、3。 […]
January 12th, 2008 at 2:00 am
Love the concept, although not quite sure where there’s the need to target the iPod specifically.
I agree, would also have been nice to see something different rather than three versions of the same thing.
January 13th, 2008 at 10:47 am
Brilliant. Can you imagine the impact and effect if this series of print ad is actually “painted” onto the roads?
January 13th, 2008 at 6:12 pm
So many words, so little space.
(1) Welcome To The Nanny State
(2) The Ad Campaign should be entitled “Evolution in Action”
(3) Seriously folks, these aren’t accidents, they’re just successful suicide-by-mp3player - what did you expect when you give an EMO an iPod for christmas?
(4) NEWS Just In: Apple sues NSW Police Dept for Defamation, Slander, Trademark Infringement/Copyright Violation (too close to the “normal” iPod ad campaigns).
(aaaaand finally) Already mentioned but worth repeating - deaf people cross the roads every day, the problem is NOT “can’t hear the traffic”.
The campaign should read “Don’t cross the road without TURNING YOUR BRAIN ON”.
(sigh)
“watch for cars when wearing headphones” is SO lame!
What , I don’t need to watch if I’m not wearing?
(swish) there went an *almost silent* electric car which would have killed me JUST AS DEAD - “listening for traffic” was NEVER good enough.
January 14th, 2008 at 2:49 am
[…] (Ad Goodness) Publicado por Liz Martinez en Campañas, Marketing social, Publicidad […]
January 14th, 2008 at 5:59 am
[…] It’s unfortunate, and alarming so the Sydney Police in Australia is raising awareness with a print campaign they hope will grab a young person’s attention. What do you think? Popularity: unranked [?] […]
January 14th, 2008 at 9:32 am
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January 14th, 2008 at 12:02 pm
[…] desafortunado y alarmante, por tanto, la policiìa de Sydney ha elaborado una campaña impresa para alertar al público. Creativa, ¿no crees ? […]
January 15th, 2008 at 12:55 pm
[…] Teenagers dying listen to iPod while crossing road - good visual […]
January 16th, 2008 at 6:43 am
[…] via: adgoodness […]
January 16th, 2008 at 3:09 pm
[…] Hier gibt’s die Credits zur Kampagne. […]
January 21st, 2008 at 7:17 am
우하하하!
이거 아이팟 광고 아닌가?
February 14th, 2008 at 6:42 pm
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March 25th, 2008 at 10:53 am
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April 25th, 2008 at 1:17 am
[…] The New South Wales Police Force has launched a campaign focusing on the many people who are run over when crossing the road, because of loud music from iPods and other mp3 players. Fantastic execution, done by DDB Australia. [via adgoodness] […]
May 3rd, 2008 at 11:47 pm
[…] articles on the net. The iPod has been blamed for traffic accidents and the Sydney Police even took out ads to raise awareness about accidents that can happen when crossing the road, listening to an […]
May 6th, 2008 at 10:21 am
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