71 responded to this post

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 David H. said on January 8th, 2008

Interesting, but I imagine Apple is not going to like their product being used in this way. They can probably expect a call from Apple Legal.

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 maik said on January 8th, 2008

realy cool images.
would like to have it as my wallpaper, but the resolution is too small.
I really appreciate it if you have a higher resolution!

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 OddNina said on January 8th, 2008

It’s not just the iPod! Every music playing device could be the reason. Even Cellphones..
But I like the Idea a lot!
Nice shots…

OddNina

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 James said on January 8th, 2008

But then again – Police could maybe find just a couple of real accident pictures where people have died with iPods? How Apple would like that??? :)

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 jess said on January 8th, 2008

hahaha that makes me laugh…

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 mortarjamie said on January 8th, 2008

Since when did ipods become a life-threatening hazard?

I agree with David H. – Apple is NOT going to like this kind of exposure: “teenagers dying as a result of listening to ipods”

Now this is a bold message.

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 Andrew said on January 8th, 2008

Interesting campaign.

The creative is quite nice, I agree though, a few more iPod models would have been nice.

It will be interesting to see how effective this actually is, with all the information in our lives (including the music on our iPods) people have memories like fish, a more effective campaign would be POC (point of cross)!

Did iPod offer funding for this campaign? I think it will actually work in their favour, noone is going to gain a negative attitude towards them and noone is really going to stop using the iPod, but just one more time the iconic white buds will be further cemented into our brains!

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 Bendy said on January 8th, 2008

Great ad… this is the type of ad you keep and show to your friends: everyone knows the oblivious iPod walker. Clever, but not so much so that people won’t get it. Nice balance.

I’m sure Apple legal will be cool with it… they officially disown products 2 cycles out, so they won’t even acknowledge that’s their product ;)

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 Robbie said on January 8th, 2008

thats terrible. an obvious solution and crap photograhy.
hopefully they have talked to apple prior release, or they are in the shit. old product or not, its still an obviouse apple product.

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 KT said on January 8th, 2008

As an ambo I think it’s a pretty good campaign actually – we’re seeing more and more of these types of accidents each year.

While not an ‘epidemic’, it hopefully will saves us having to tell some kids parents he didn’t make it, but at least he had good taste in music…

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 Kyle said on January 8th, 2008

This puts the blame all on apple, which is stupid, cuz it could be any music player. I know most people have ipods but it should be more general and not blame ipods. blame anything that you put in your ears

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 Rob said on January 9th, 2008

Nice idea, nice execution. And most of the comments on here seem to be worrying about how poor Apple will feel.

Christ, but you’ve been brainwashed.

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 gondor said on January 9th, 2008

i totally agree. the ad is not blaming Apple, it just so happened that majority of the people in Australia owns an Ipod. What would you want DDB Sydney do, put a Zune instead (which isnt even available outside US)? Jeez man, if Apple is placed in bad light fanboys defend it right away.

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 Spotanatomy said on January 9th, 2008

[...] La musica pericolosa [...]

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 joseph said on January 9th, 2008

Well It got my attention and I think it gave me awareness to the subject. Personally as a runner I never wear those devices outdoors and in the gym people act ignorant when they wear them too..

People are already too insular.. 5/5

J

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 mark said on January 9th, 2008

oh my god. bad teens! you’re to stupid to know better. better hire a slick ad team at DDB to counter this virus. scare the shit out of people… ya that works.

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 Dal said on January 9th, 2008

This is really sad.
What ever happened to the “Stop at the curb, look the the right, look to the left” ad campeigns. I have not seen those for years!
Are police going to prosecute deaf people too?
People say it’s a good idea, you should be ashamed of yourselves. Headset devices have been available to the public for over 30 years! Why is this all of a sudden an epidemic. It’s just another way for the government to rape more taxes through fines. Just like they have done with speed camera’s
It is down to educating young people to stop before they cross the road. Full stop.

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 kc! said on January 9th, 2008

Let’s see some desktop wallpaper-sized images! (big ones sized for the 30″ cinema display, please!

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 Paul said on January 10th, 2008

All these kids are dying from listening to iPod’s while crossing the street? What a crock.
How do deaf people manage to do it so often? Maybe kids are just stupid.

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 Bendy said on January 10th, 2008

it’s amazing how many people are completely missing the point here.

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 Shawn said on January 10th, 2008

I hit that kid on purpose – because he was an emo….

Don’t have to thank me, just doing my part to save the world from them while saving them from themselves.

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 Andrew said on January 11th, 2008

i dunno, i feel you have to be pretty stupid to get hit by a car while listening to headphones…but there are a LOT of stupid people in this world.

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 Marty said on January 12th, 2008

Love the concept, although not quite sure where there’s the need to target the iPod specifically.

I agree, would also have been nice to see something different rather than three versions of the same thing.

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 Vivienne Quek said on January 13th, 2008

Brilliant. Can you imagine the impact and effect if this series of print ad is actually “painted” onto the roads?

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 Phil said on January 13th, 2008

So many words, so little space.

(1) Welcome To The Nanny State

(2) The Ad Campaign should be entitled “Evolution in Action”

(3) Seriously folks, these aren’t accidents, they’re just successful suicide-by-mp3player – what did you expect when you give an EMO an iPod for christmas?

(4) NEWS Just In: Apple sues NSW Police Dept for Defamation, Slander, Trademark Infringement/Copyright Violation (too close to the “normal” iPod ad campaigns).

(aaaaand finally) Already mentioned but worth repeating – deaf people cross the roads every day, the problem is NOT “can’t hear the traffic”.

The campaign should read “Don’t cross the road without TURNING YOUR BRAIN ON”.

(sigh)

“watch for cars when wearing headphones” is SO lame!

What , I don’t need to watch if I’m not wearing?

(swish) there went an *almost silent* electric car which would have killed me JUST AS DEAD – “listening for traffic” was NEVER good enough.

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 Harry said on January 21st, 2008

우하하하!
이거 아이팟 광고 아닌가?

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 Dickhead said on August 11th, 2008

What Shit……

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