Interesting, but I imagine Apple is not going to like their product being used in this way. They can probably expect a call from Apple Legal.

It’s not just the iPod! Every music playing device could be the reason. Even Cellphones..
But I like the Idea a lot!
Nice shots…

OddNina

hahaha that makes me laugh…

Interesting campaign.

The creative is quite nice, I agree though, a few more iPod models would have been nice.

It will be interesting to see how effective this actually is, with all the information in our lives (including the music on our iPods) people have memories like fish, a more effective campaign would be POC (point of cross)!

Did iPod offer funding for this campaign? I think it will actually work in their favour, noone is going to gain a negative attitude towards them and noone is really going to stop using the iPod, but just one more time the iconic white buds will be further cemented into our brains!

thats terrible. an obvious solution and crap photograhy.
hopefully they have talked to apple prior release, or they are in the shit. old product or not, its still an obviouse apple product.

This puts the blame all on apple, which is stupid, cuz it could be any music player. I know most people have ipods but it should be more general and not blame ipods. blame anything that you put in your ears

i totally agree. the ad is not blaming Apple, it just so happened that majority of the people in Australia owns an Ipod. What would you want DDB Sydney do, put a Zune instead (which isnt even available outside US)? Jeez man, if Apple is placed in bad light fanboys defend it right away.

Well It got my attention and I think it gave me awareness to the subject. Personally as a runner I never wear those devices outdoors and in the gym people act ignorant when they wear them too..

People are already too insular.. 5/5

J

This is really sad.
What ever happened to the “Stop at the curb, look the the right, look to the left” ad campeigns. I have not seen those for years!
Are police going to prosecute deaf people too?
People say it’s a good idea, you should be ashamed of yourselves. Headset devices have been available to the public for over 30 years! Why is this all of a sudden an epidemic. It’s just another way for the government to rape more taxes through fines. Just like they have done with speed camera’s
It is down to educating young people to stop before they cross the road. Full stop.

All these kids are dying from listening to iPod’s while crossing the street? What a crock.
How do deaf people manage to do it so often? Maybe kids are just stupid.

I hit that kid on purpose – because he was an emo….

Don’t have to thank me, just doing my part to save the world from them while saving them from themselves.

Love the concept, although not quite sure where there’s the need to target the iPod specifically.

I agree, would also have been nice to see something different rather than three versions of the same thing.

So many words, so little space.

(1) Welcome To The Nanny State

(2) The Ad Campaign should be entitled “Evolution in Action”

(3) Seriously folks, these aren’t accidents, they’re just successful suicide-by-mp3player – what did you expect when you give an EMO an iPod for christmas?

(4) NEWS Just In: Apple sues NSW Police Dept for Defamation, Slander, Trademark Infringement/Copyright Violation (too close to the “normal” iPod ad campaigns).

(aaaaand finally) Already mentioned but worth repeating – deaf people cross the roads every day, the problem is NOT “can’t hear the traffic”.

The campaign should read “Don’t cross the road without TURNING YOUR BRAIN ON”.

(sigh)

“watch for cars when wearing headphones” is SO lame!

What , I don’t need to watch if I’m not wearing?

(swish) there went an *almost silent* electric car which would have killed me JUST AS DEAD – “listening for traffic” was NEVER good enough.

What Shit……