16 Responses to “Solidarités”

1. joseph Says:
   January 29th, 2008 at 10:16 am

   One of the least tasteful ways of advertising is comparing apples to oranges. And comparing lives that’s f’d up. And connecting Hiroshima to your brand or 911… with the toy planes.. I am bothered. And its also the execution making it 3d and artistically “light” your talking about some serious crap and the ad is making light of death visually.

   Poor taste 1 / 5

2. Jason Hibbs Says:
   January 29th, 2008 at 11:47 am

   I think the comparison is fine.. if the water is a continual problem and nothings being done and it’s clearly a much larger issue than the comparatively few people who die from the freak tragedies.. it’s probably one of the best ways to put something into perspective using western events you can relate to.

   It’s not poor taste it’s poor water and nobody cares.

3. gwg Says:
   January 29th, 2008 at 12:06 pm

   I think the comparison is fine as it drives the point home. In the US, the 9/11 images wouldn’t work, but in the rest of the world it might be fine. However, a mushroom cloud and titanic sinking are common visual metaphors.

   This is from Paris, so maybe something is lost in translation, but I’m not really sure exactly what the problem is. “Non Drinking Water” Does that mean dirty water is killing people who are drinking it or something else?

   Plus, the domain is impossible as well.

4. joseph Says:
   January 29th, 2008 at 1:02 pm

   “if the water is a continual problem and nothings being done and it’s clearly a much larger issue than the comparatively few people who die from the freak tragedies..”

   Apples to oranges.. but in that same statement you said is the base reason for my opinion of poor taste. By claiming that water is a larger issue.. your belittling the travesty’s. Why is that necessary? And I still dont know anything about why non drinking water is killing people unless I see the site.

5. Robbie Says:
   January 29th, 2008 at 7:00 pm

   Harsh works. The lightness is refreshing, when flicking through a magazine or driving by a billboard this would defiantly catch my attention.

   By comparing ‘apples to oranges’ you get a real sense of the problem, there isnt any witty line, which makes the advert even more effective I think. Just a big fact.

6. Ben Says:
   January 29th, 2008 at 9:34 pm

   I’ve got no problem with the harshness, and indeed really like the art direction. It’s just the copy typo that’s killing me!

7. Tonci Says:
   January 30th, 2008 at 6:29 am

   The concept works just fine, but what is with the grammar?
   I mean I know they are French, but “8 millions persons”?
   Hire someone that knows proper english people and put it out on the Net.

8. jojo Says:
   January 30th, 2008 at 10:20 am

   @tonci: was just gonna say the same thing…
   “8 millions persons” XD

9. Yulia Says:
   January 30th, 2008 at 12:12 pm

   I like the art direction. Just don’t like the idea of hiroshima or the world trade center. poor taste. the concept isn’t that great. as a new yorker i am still a bit sensitive to 9/11 imagery. maybe this concept letnds itself to a less visual solution…. wow i cna’t believe i just said that. i am an art director.

10. joseph Says:
    January 30th, 2008 at 1:30 pm

    I felt the same way. Its like comparing the casualties of ww2 to water. or the horrific genocides being committed in africa to water. It just isn’t right.

11. Geoff Liang Says:
    January 31st, 2008 at 9:31 am

    Isn’t it a little too soon and too insensitive to use 9/11?

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    February 1st, 2008 at 1:32 pm

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13. mari Says:
    February 1st, 2008 at 6:25 pm

    wellll… that gets the point across now doesn’t it… :/

14. sade Says:
    February 1st, 2008 at 9:34 pm

    Perhaps it is a little insensitive, however the ad does make a point that people in developed countries don’t realise, and which is probably hard to make them realise because it is not a concern for them and probably never has been except when vacationing.
    It is sort of like PETA tactics, well intentioned, but poorly executed.

15. Mark Says:
    February 3rd, 2008 at 12:00 pm

    Even though it uses very controversial imagery, I think it is fine. It is trying to communicate the tragedy of the many deaths that can be prevented by access to clean water.

    However, the English is confusing. I am assuming it means dirty water is killing 8 million people a year. I think they should have a glass of dirty water instead, to communicate the message without even needing words.

16. on water awareness « for business & pleasure Says:
    March 11th, 2008 at 10:56 pm

    [...] solidarité [...]