Agency: DDB, Australia
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this is a student concept from miami ad school
who won a how award quite a few years ago.
its on their website > work > page 5.
not exact images but maybe a bit more entertaining.
It’s a nice idea, although the absolute first thing that leapt into my head was: are those toys stuck to the tabletops with rogue superglue?
Sorry. Kids don’t play with crazy glue ( at least with half decent parenting ). That stuff takes off skin. Not realistic.
That being said targetting adults like this.. mm. its kinda cute and messed up at the same time.., I still think its not a campaign and is more of a good one off.
first one is very tasteless. others aren’t so bad, but i agree with rob – i did think they’d been stuck in place first before i noticed they’re trying to glue their missing appendages back.
i wanted to find that miami ad school work mentioned above but i feel it’s totally different and not nearly as clever as this ad.
i see how someone might think that kids do not play with super glue but you have to just laugh at this wor. i always try to get an ad down to its simpelist elements and i am thinking this work does it well. so well done. its funny.
It is funny and its target clearly isn’t kids. So it works fine.
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Hm, somewhat bad taste I guess?